Ad agency Cummins&Partners has produced a one-hour doco to allow viewers a look into an AFL club.
The documentary will see the inner workings of the Richmond Football Club’s pre-season brought to the big screen (and the small one too). Jeep was given unprecedented access into the club, giving fans the opportunity to experience the hard work, sheer dedication and emotional strength required to ensure a sensational season.
“As co-major sponsor of the Tigers for the past five years, the Jeep ‘Don’t Hold Back’ mantra is perfectly aligned with the club’s values and it was particularly special to see it in action over the pre-season journey,” said Fiat Chrysler Automobiles, director of marketing, Mark McCraith.
“I have no doubt that footy fans from around the country will be both impressed and intrigued by the documentary. One which Jeep Australia is especially proud to have been able to produce.”
Ben Couzens, co-ECD at Cummins&Partners said “On Track is a great example of creating a property for a brand that people will choose to immerse themselves with in long form. We’re proud of this work as it’s not only a spot-on articulation of the Jeep brand, but it’s also a nice example of how our media and creative teams work together, finding unique solutions for our clients.”
Nigel Camilleri, producer and director of ‘On Track’ said “This week in the agency we are creating content that varies in length from six seconds to 45 minutes. There is now obviously a constant and consistent need for content of all lengths and types. Working with FCA and Channel 7 to create ‘On Track’ has been a rewarding experience and we’re pleased with the results. We look forwards to seeing the ratings.”
Credits
Fiat Chrysler Automobiles
Mark McCraith – Director, Marketing
Luke Skrzelinski – Senior Manager, Sponsorship & Dealer Activation
Natasha Cuthers-Clark – Marketing & Sponsorship coordinator
Cummins & Partners, Agency
Nigel Camilleri – Producer and Director
Ben Couzens – Executive Creative Director
Jim Ingram – Executive Creative Director
Jess Thompson – Head of Broadcast Production
Magda Triantafyllidis – Group Account Director
Nikia Shepherd – Senior Account Manager
Nicebike, Production Agency
Jess Evendern – Producer
Scot Edwards – Editor
