Jeep Australia Kicks Off Footy Season With Doco

Jeep Australia Kicks Off Footy Season With Doco
SHARE
THIS



Ad agency Cummins&Partners has produced a one-hour doco to allow viewers a look into an AFL club.

The documentary will see the inner workings of the Richmond Football Club’s pre-season brought to the big screen (and the small one too).  Jeep was given unprecedented access into the club, giving fans the opportunity to experience the hard work, sheer dedication and emotional strength required to ensure a sensational season.

“As co-major sponsor of the Tigers for the past five years, the Jeep ‘Don’t Hold Back’ mantra is perfectly aligned with the club’s values and it was particularly special to see it in action over the pre-season journey,” said Fiat Chrysler Automobiles, director of marketing, Mark McCraith.

“I have no doubt that footy fans from around the country will be both impressed and intrigued by the documentary. One which Jeep Australia is especially proud to have been able to produce.”

Ben Couzens, co-ECD at Cummins&Partners said “On Track is a great example of creating a property for a brand that people will choose to immerse themselves with in long form.  We’re proud of this work as it’s not only a spot-on articulation of the Jeep brand, but it’s also a nice example of how our media and creative teams work together, finding unique solutions for our clients.”

Nigel Camilleri, producer and director of ‘On Track’ said “This week in the agency we are creating content that varies in length from six seconds to 45 minutes. There is now obviously a constant and consistent need for content of all lengths and types. Working with FCA and Channel 7 to create ‘On Track’ has been a rewarding experience and we’re pleased with the results.  We look forwards to seeing the ratings.”

Credits

Fiat Chrysler Automobiles

Mark McCraith – Director, Marketing

Luke Skrzelinski – Senior Manager, Sponsorship & Dealer Activation

Natasha Cuthers-Clark – Marketing & Sponsorship coordinator

 

Cummins & Partners, Agency

Nigel Camilleri – Producer and Director

Ben Couzens – Executive Creative Director

Jim Ingram – Executive Creative Director

Jess Thompson – Head of Broadcast Production

Magda Triantafyllidis – Group Account Director

Nikia Shepherd – Senior Account Manager

 

Nicebike, Production Agency

Jess Evendern – Producer

Scot Edwards – Editor

Please login with linkedin to comment

Big Brother skills shortage

Latest News

How Pinterest Helps Brands Tap Into Inclusivity & Representation 
  • Media
  • Partner Content

How Pinterest Helps Brands Tap Into Inclusivity & Representation 

At the heart of Pinterest is the mission to provide inspiration to create a life people love. However, it’s near impossible to be inspired when you don’t feel represented, seen or heard.  That’s why consumers are turning to Pinterest in droves to be inspired by a platform that is consistently representing who they are. For […]

by B&T Magazine

B&T Magazine
Confronting PSA Campaign For UN Women Exposes Gender-Based Via MullenLowe New York
  • Campaigns

Confronting PSA Campaign For UN Women Exposes Gender-Based Via MullenLowe New York

MullenLowe New York and Mediahub have launched an exposé on legal gaps, one of the key prevention measures needed to end violence against women and girls around the world in a public service campaign for UN Women. As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected to be affected […]

CarAdvice / Drive Welcomes New Presenter Charlie Bullis
  • Media

CarAdvice / Drive Welcomes New Presenter Charlie Bullis

CarAdvice / Drive has welcomed motor sport presenter and journalist Charlie Bullis to its editorial team. Adding to its ever-expanding content team, Charlie brings a passion for all things performance and racing having previously contributed to SpeedCafé, MotorSportM8 and the TA2 Muscle Car Series. CarAdvice Managing Editor, Trent Nikolic said: “We are very excited to […]

QMS Launches QUBE To Unlock Digital Outdoor Creative
  • Advertising

QMS Launches QUBE To Unlock Digital Outdoor Creative

With the growth and demand of Digital Out-of-Home (DOOH) continuing to rise, QMS has launched an in-house creative services division QUBE. Designed to facilitate greater collaboration with advertisers and agencies, QUBE can help unlock the more engaging dynamic creative capabilities DOOH has to offer, in an effort to deliver more memorable campaigns for clients. Combining […]

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season
  • Opinion

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season

In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]

Opinion

by B&T Magazine

B&T Magazine
Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue
  • Marketing

Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue

Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign
  • Campaigns

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign

PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]

The Core Agency Brands Just Better Care As ‘Just Better…’
  • Media

The Core Agency Brands Just Better Care As ‘Just Better…’

Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room
  • Campaigns

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room

Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]

Snap Launches New Product Suite For App Advertisers
  • Advertising
  • Technology

Snap Launches New Product Suite For App Advertisers

From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]