Jeep Australia Kicks Off Footy Season With Doco

Jeep Australia Kicks Off Footy Season With Doco
SHARE
THIS



Ad agency Cummins&Partners has produced a one-hour doco to allow viewers a look into an AFL club.

The documentary will see the inner workings of the Richmond Football Club’s pre-season brought to the big screen (and the small one too).  Jeep was given unprecedented access into the club, giving fans the opportunity to experience the hard work, sheer dedication and emotional strength required to ensure a sensational season.

“As co-major sponsor of the Tigers for the past five years, the Jeep ‘Don’t Hold Back’ mantra is perfectly aligned with the club’s values and it was particularly special to see it in action over the pre-season journey,” said Fiat Chrysler Automobiles, director of marketing, Mark McCraith.

“I have no doubt that footy fans from around the country will be both impressed and intrigued by the documentary. One which Jeep Australia is especially proud to have been able to produce.”

Ben Couzens, co-ECD at Cummins&Partners said “On Track is a great example of creating a property for a brand that people will choose to immerse themselves with in long form.  We’re proud of this work as it’s not only a spot-on articulation of the Jeep brand, but it’s also a nice example of how our media and creative teams work together, finding unique solutions for our clients.”

Nigel Camilleri, producer and director of ‘On Track’ said “This week in the agency we are creating content that varies in length from six seconds to 45 minutes. There is now obviously a constant and consistent need for content of all lengths and types. Working with FCA and Channel 7 to create ‘On Track’ has been a rewarding experience and we’re pleased with the results.  We look forwards to seeing the ratings.”

Credits

Fiat Chrysler Automobiles

Mark McCraith – Director, Marketing

Luke Skrzelinski – Senior Manager, Sponsorship & Dealer Activation

Natasha Cuthers-Clark – Marketing & Sponsorship coordinator

 

Cummins & Partners, Agency

Nigel Camilleri – Producer and Director

Ben Couzens – Executive Creative Director

Jim Ingram – Executive Creative Director

Jess Thompson – Head of Broadcast Production

Magda Triantafyllidis – Group Account Director

Nikia Shepherd – Senior Account Manager

 

Nicebike, Production Agency

Jess Evendern – Producer

Scot Edwards – Editor

Please login with linkedin to comment

Big Brother skills shortage

Latest News

Peroni’s Zero Alcohol Beer Partners With Aston Martin, Ahead Of Its Formula One Return
  • Marketing

Peroni’s Zero Alcohol Beer Partners With Aston Martin, Ahead Of Its Formula One Return

Peroni Libera 0.0% has announced a multi-year partnership with the Aston Martin Cognizant Formula One Team. The new partnership celebrates the global launch of Peroni Libera 0.0% as a “stylish and aspirational” alcohol-free beer choice and comes as the Aston Martin Cognizant Formula One team prepares to make its return to Formula One, after more […]

Pepsi Brings Messi, Pogba And Sancho To Life In Bubbly New Campaign
  • Media

Pepsi Brings Messi, Pogba And Sancho To Life In Bubbly New Campaign

Not to be outdone by arch-nemesis Coca-Cola’s new upbeat campaign, Pepsi has launched its own sensory campaign this week starring some of the biggest names in world football. In the ‘Fizz To Life’ campaign, Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden all break out of posters on the wall and show […]

Moscow, Russia - September 8, 2019: Close up view of Jeep Grand Cherokee wheel with Goodyear Wrangler tubeless tire
  • Uncategorised

Chief Of Cherokee Nation Calls For Jeep To Retire Vehicle Name: “It’s Time”

The Cherokee Nation has called for Jeep to rebrand its 4WD models that have used the name of the nation for more than 45 years, with Chief Chuck Hoskin, Jr. saying “it does not honor us by having our name plastered on the side of a car”. Speaking to US-based Car and Driver magazine, Hoskin […]

by B&T Magazine

B&T Magazine
Women’s Lifestyle Media Company The Grace Tales Acquired By AllBright
  • Media

Women’s Lifestyle Media Company The Grace Tales Acquired By AllBright

The Grace Tales, an Australian media platform aimed at inspiring and entertaining mothers, has been acquired by the women’s-only network AllBright, headquartered in the UK. Georgie Abay (pictured), former deputy editor at Australian VOGUE founded The Grace Tales in 2013. The announcement comes just before International Women’s Day on March 8. AllBright was co-founded in 2018 […]

Martech Myths: Why Most Organisations Waste Ninety-Five Per Cent Of Their Software Capabilities
  • Marketing

Martech Myths: Why Most Organisations Waste Ninety-Five Per Cent Of Their Software Capabilities

In this opinion piece, Ben Shapiro, founder and Managing Director of CX and MarTech company Triggerfish, reflects on how companies can better utilise software capabilities. Marketing is quickly becoming one of the most technology-dependant functions of a business, so much so it’s given rise to the highly specialised function of MarTech, now worth a reported  $121.5 billion worldwide. What is MarTech? Put simply, it’s the blending of […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.