JCDecaux’s Brisbane CityCycle Bikes Partner With NRMA Insurance & Unveil New Blue Colour Scheme

JCDecaux’s Brisbane CityCycle Bikes Partner With NRMA Insurance & Unveil New Blue Colour Scheme

JCDecaux’s iconic Brisbane CityCycle bicycles have a new partner, NRMA Insurance, and a new blue colour scheme unveiled this week.

The 2,000-strong bike fleet has been unveiled in Brisbane with new blue NRMA branded mudguards with white trimming, replacing the traditional yellow colour scheme.

To celebrate the new-look, JCDecaux hosted an event for commuters at Brisbane’s Reddacliff Place on July 15th offering free coffee and NRMA branded cupcakes for the public to enjoy on their way to work.

Brisbane has successfully operated a shared bike scheme since 2010, introduced by JCDecaux, which has seen close to 3.5 million trips taken since its inception, rising since the introduction of ‘tap and go’ technology at 150 bike stations.

More than $27 million has been committed by the Queensland Government to bolster Brisbane’s bikeways, including key cycling links in Indooroopilly, Lutwyche, Nudgee, Wakerley, Wishart and the CBD.

NRMA Insurance MD Sally Kiernan said: “We’re excited to support the Brisbane community through our partnership with Brisbane City Council and CityCycle.

“We know that people choose different ways to move about the city, so we’re helping the people of Brisbane do this safely as they use the CityCycles to get from A to B each day.”

JCDecaux CEO Steve O’Connor said: “JCDecaux is renowned globally for its advertising funded bike schemes, which have been acclaimed for easing traffic congestion, reducing emissions, with obvious health benefits to users, as well as being an environmentally friendly, cost effective way to get around cities.

“CityCycle has been embraced by residents, providing a more environmentally sustainable alternative to transport in and around the city, especially as urban populations and apartment dwellers grow. We are delighted that NRMA Insurance has agreed to sponsor the bike scheme and introduce a new, modern colour scheme.”




Please login with linkedin to comment

brisbane citycycle JCDecaux

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]