JCDecaux has shown its support of the 41st Sydney Gay and Lesbian Mardi Gras by rebadging all its advertising panels along the parade route with rainbow branded logos for the first time.
The JCDecaux logo, which is usually white, has been changed to vibrant rainbow colours in support of Mardi Gras and its philosophy.
JCDecaux head of creative solutions Ashley Taylor said: “JCDecaux is privileged to have advertising panels along the entire Sydney Gay and Lesbian Mardi Gras parade route from start to finish.
“We are strong supporters of equality and diversity and wanted to showcase this in a unique way while the iconic Mardi Gras Festival is underway in Sydney”.
The parade route runs from Hyde Park, and along Flinders and Oxford Streets and finishes at Moore Park and the JCDecaux rainbow logos will feature on all its 20 advertising panels, including bus stops and phone bollards, along the route from 19th February until 3rd March.