Jaywing Nabs Payments Platform Instarem’s Digital Marketing

Jaywing has been appointed by digital international payments platform, Instarem, to manage its performance marketing globally, including Australia, UK, US, Europe, Hong Kong, Singapore, Canada and India.

The major expansion of work for Instarem comes as the Sydney-based data and performance marketing agency has added 22 new clients in the past six months. New business won by Jaywing, which has a team of more than 62, includes Investa, Bitdeer, Brilliance Financial Technology, LiveBetter and What’s My Claim Worth.

Instarem is the consumer-facing arm of global payments company Nium, which has a valuation of US$1 billion after raising more than $US200 million in new funds earlier this year. The platform allows consumers and SMEs to send and collect international money transfers conveniently, securely and cost-effectively across its network in more than 100 markets. More than $US6 billion in transaction volumes are processed annually, with 60 per cent of payments made in less than 15 minutes.

Jaywing started working with Singapore-headquated Instarem in 2015 for paid media. Its remit has been expanded to include paid search, paid social, display and conversion rate optimisation (CRO) across more than 20 countries.

Tom Geekie, CEO at Jaywing said: “Instarem is a leading fintech payment platform and we’re excited to further build on our partnership. It’s a recognition of Jawing’s expertise across the digital marketing ecosystem and represents a significant engagement for the agency, working not just in the local and regional market, but across the world.

“There is real momentum at Jaywing at the moment. In addition to Instarem, we continue to attract other brands wanting to tap into our data and performance marketing smarts.”

Instarem will leverage Jaywing’s CRO capabilities to improve conversion rates and lower cost per acquisition (CPA) by data-led testing on its website and sign up forms. It will also promote its recently launched Amaze card – a smart card that serves as a one-stop payments solution.

Michael Minassian, regional head of APAC at Instarem added: “Jaywing has shown a strong understanding of our strategic objectives in driving and retaining new customers globally. Having worked with the team for a number of years, we are expanding their scope of work to paid search, social, display and CRO, as we continue to drive the brand in key international markets, further increasing the awareness of our platform and new product range.”

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