Jaywing has expanded its partnership with leading early learning provider Only About Children (OAC), bringing data, creative, SEO, media and performance together under an integrated remit.
The expanded appointment coincides with the launch of Moments that Count, a new campaign created by 3Scoops, Jaywing’s brand and creative studio.
The campaign celebrates the small but significant moments that shape a child’s early development, from building confidence and curiosity to forming meaningful connections.
Led across digital channels, the campaign brings OAC’s holistic approach to early learning to life by delivering a positive and reassuring message at a time when trust, safety and quality remain front of mind across the childcare sector.
The creative was developed by 3Scoops and produced in partnership with Monster & Bear.
The campaign represents the latest stage in Jaywing’s growing relationship with OAC. The partnership began with SEO before expanding into creative through 3Scoops. OAC has now appointed Jaywing to manage its ongoing media and performance activity, creating a connected offering across brand, creative, media, SEO and performance.
By bringing these capabilities together across Jaywing, the integrated remit will enable its specialist teams to collaborate more closely, connect OAC’s activity across the customer journey and support the organisation’s continued growth.
Tom Geekie, CEO at Jaywing, said: “Our partnership with Only About Children demonstrates the value of bringing Jaywing’s specialist capabilities together around a shared ambition.
“By connecting brand, creative, SEO, media and performance, we can create a more unified customer experience while ensuring every part of the marketing ecosystem works harder. It is an exciting opportunity to build on the strong foundations of our relationship and support OAC’s
continued growth.”
Tory Martin, head of marketing at Only About Children, said: “Moments that Count reflects what sits at the heart of Only About Children. Every small but important moment created at OAC is an opportunity to support a child’s learning, wellbeing and social and emotional development. The campaign captures this in a way that feels warm, authentic and true to our approach.”
Lachlan Ryan, head of brand and creative at 3Scoops, said: “Our relationship with Only About Children has continued to grow through strong collaboration and a shared focus on delivering meaningful work.
“Moments that Count captures the everyday interactions that can make a lasting difference in a child’s life. Bringing our capabilities together across Jaywing gives us an exciting opportunity to create more connected work and deliver even greater impact for OAC.”
Moments that Count is now live across OAC’s digital channels.
