According to the latest SMI data, the first month of 2019 was a tough one for agencies, with spends down 6.1 per cent year on year. Read B&T’s reporting here.
And now the latest R3 data into new agency wins has confirmed January to be slow, unpredictable and erratic, too. Hence, B&T does urge the month’s numbers be taken with a grain of salt.
When it came to new media wins, the incumbent number one, UM, was nowhere to be seen, replaced by Mindshare in top position.
Highlighting the erratic nature of January’s numbers, Mindshare stormed 19 spots from the month previous to top January’s count.
Initiative polled at number two for media wins. Zenith was third, PHD – up 18 spots – claimed fourth and Carat rounded out January’s top five.
When it came to new creative wins, VMLY&R retained top spot. M&C Saatchi soared 16 spots to take second position, Melbourne indie agency 10 Feet Tall was up 31 spots to take third, Orchard took fourth and Publicis was fifth.
Check out the top performing agencies for the month of January below:
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
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As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]