James Boardman Returns To Wavemaker In New Strategy Role

James Boardman Returns To Wavemaker In New Strategy Role
SHARE
THIS



Wavemaker Australia’s former national head of strategy James Boardman is returning to the agency to take up the newly created role of national strategy partner.

Boardman is rejoining Wavemaker from Bohemia Group, where he has been national strategy director for close to a year.

Prior to Bohemia, he spent eight years with Wavemaker and previously MEC, in London and Sydney.

He moved to Australia in 2014 and led the roll-out of Wavemaker’s approach to understanding people’s decision-making processes – Wavemaker Momentum – across Australia and New Zealand.

As part of the Wavemaker global planning team from 2015 to 2018, Boardman helped build Wavemaker Momentum into one of the industry’s most powerful sources of insight into how people really make decisions between brands.

In his new role, Boardman will be a strategic support for regional and global pitches, as well as supporting local key clients in Australia and New Zealand. Over his career he has worked with clients including Nestlé, Colgate-Palmolive, Vodafone, Allianz, Orange, Tesco, Johnson & Johnson, Michelin and Tiffany.

Wavemaker chief growth & product officer James Hier said: “The entire Wavemaker team and I are excited to welcome James back to the fold. Not only is he incredibly talented and possesses one of the finest strategic minds in the business, he’s also an absolute pleasure to work with.

“In everything he does, James constantly challenges himself, his team and our clients – trying new things, testing new approaches and pushing the boundaries on what is possible. I can’t wait to see the value he will add to Wavemaker clients, both locally and globally.”

James Boardman added: “I’ve spent half my career with Wavemaker, previously MEC, and it’s fair to say this has always felt like home for me. In Wavemaker Momentum, we have an extremely valuable resource that delivers proven results for clients, and I look forward to working with the teams across Australia and in the region to deliver further innovations and best-in-class solutions to all our clients. It’s great to be back.”

 

 

Please login with linkedin to comment

wavemaker

Latest News

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
  • Media

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3

According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]

Six Ways To Supercharge Your Service Standards & Value
  • Opinion

Six Ways To Supercharge Your Service Standards & Value

Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]

Opinion

by B&T Magazine

B&T Magazine
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
  • Marketing

ACTIV Brand Management Strikes New Partnership With Nine’s The Block

Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]

VERSA Expands Into India
  • Advertising

VERSA Expands Into India

World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
  • Technology

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years

Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]

Thinksmart Marketing Executes Campaign From Hot Air Balloon
  • Media

Thinksmart Marketing Executes Campaign From Hot Air Balloon

Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
  • Marketing
  • Technology

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend

Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]

Are We Ready For The Future Customer?
  • Opinion

Are We Ready For The Future Customer?

All B&T will say on the "future customer" is we hope they're less "Karen from Bunnings" or Woolies' aisle Fight Club.

Opinion

by B&T Magazine

B&T Magazine
Akcelo Appointed By VentureCrowd For Marketing Transformation Program
  • Advertising

Akcelo Appointed By VentureCrowd For Marketing Transformation Program

Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]

The PR Hub Announces New Hires & Client Wins
  • Media

The PR Hub Announces New Hires & Client Wins

Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]

Global Indie Creative Agency Crowd Launches In Australia
  • Advertising

Global Indie Creative Agency Crowd Launches In Australia

Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydney, with immediate effect. The new office will be led by Vinnie Romano, Crowd’s Global Chief Commercial Officer, with his remit covering Australia and the wider APAC region. The announcement follows Crowd’s September launch of Crowd Spain in Madrid and […]