IVE Group, in collaboration with HP, has launched a $5.5m investment into its personalised communications offering as it continues to strengthen its capabilities in the sector.
IVE Group launched a $5.5m investment into its personalised communications subsidiary, Blue Star DIRECT, during an event held in Sydney last night, further strengthening its capabilities in the personalised communications sector.
Building on Blue Star DIRECTS existing offering which covers data, digital and print personalised communications services, this latest investment brings a new level of personalised print capability to the
The $5.5m adds a new state of the art HP PageWide T370HD press to Blue Star DIRECT’s operation in Sydney and upgrades the HP PageWide T300 press to a T370HD press based in Melbourne.
“Both T370’s have a unique configuration and are the only two of their kind in the world,” said IVE Group CMO Rob Draper, who spoke at the launch event in Sydney last night.
“We’re excited to be the first to bring this new technology to Australia.
“It opens up a fantastic opportunity for brands that are interested in creating personalised experiences for their customers.”
Blue Star CEO Cliff Brigstocke said: “Never before in Australia have we been able to personalise printed
communication at this quality on this scale.”
“The wealth of customer data currently available to businesses, in conjunction with advancements in digital printing technologies, has fostered the beginning of a new era in mass personalised print communications.
“With our new HP PageWide technology, we can create highly personalised and targeted marketing campaigns at an exceptional quality.
“Our new capability will deliver a far greater return on our clients’ marketing investment whilst improving the customer experience in the process.”
HP Indigo and PageWide Industrial, HP South Pacific, country manager Michael Gillis commented: “As
marketing continues to trend towards data-driven personalisation, printing service providers require presses that offer mass customisation at a competitive cost, and on a variety of media options.
“The HP PageWide Web Press T370HD delivers on each of these demands, while also offering outstanding image quality and enhanced productivity. We’re thrilled to be building our strategic relationship with IVE Group, the market leader in Australia’s personalised communications sector.”
The official launch of the new HP PageWide technology saw international speakers fly in from the U.S.
and live demonstrations of the new mass personalisation technology take place.
Both the Sydney and Melbourne sites are fully operational.
The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]
Infamous radio personality and former Rugby Union and Rugby League coach Alan Jones has been accused of indecently assaulting young men – using his position of power to grope or inappropriately touch them without consent. Please note: This article discusses themes of sexual assault that may be distressing to some readers. In a significant investigation, […]
Innocean CEO Jasmin Bedir and B&T‘s Imposter-In-Chief found themselves both fighting some pretty serious battles this week on B&T. Industry legend Bedir, famed for being the brains (and fire) behind the F*ck The Cupcakes Movement, recently turned her attention to the dangers of anonymous comments on the website of trade rags. Whilst Bedir champions constructive […]
Time magazine has named Taylor Swift as their Person of the Year for 2023. The 33-year-old singing phenomenon was called a “source of light” in a “divided world” by the magazine’s editors. The accolade goes to the person that Time deems to “who most shaped the headlines over the previous 12 months, for better or […]
Petbarn and Greencross Vets have partnered with Howatson+Company to launch PetWatch, a digital tool that uses live data to make parasite threats across the nation visible for the very first time. In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other deadly parasites like heartworm and […]
Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
The ACCC has provided an update on the next steps in its ongoing work to scrutinise misleading online reviews and influencer endorsements. Two short reports, outline details of the findings of the ACCC’s recent internet sweeps of social media influencers and online reviews. “The next steps in our continuing scrutiny of these important parts of […]
GQ Australia has celebrated the 15th GQ Men of the Year Awards in association with BOSS. Fifteen awards were presented last night at a black-tie event at Bondi Pavilion ahead of the special GQ Men of the Year collector’s edition magazine being released exclusively inside The Australian on Friday December 8. The GQ Men of […]
Last night, Sydney’s Hordern Pavilion played host to the 2023 TikTok Awards in front of 1,500 celebrities, VIPs and creators. Ten awards were handed out at the event hosted by television presenter and former AFL player Tony Armstrong, media personality Abbie Chatfield and last year’s Creator of the Year, Kat Clark. The top title of […]
The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]