ABC chair Ita Buttrose has come out swinging at Millenials, suggesting young workers lack resilience in the workplace and “almost need hugging” for encouragement and reassurance.
Buttrose made the comments under Chatham House Rule to the Australia-United Kingdom Chamber of Commerce on Wednesday. However, sources who dialled into the meeting revealed Buttrose’s comments to The Sydney Morning Herald and The Age.
The ABC chair was asked to reflect on what makes a good leader, and while she criticised the current political leaders, she said the biggest change and challenge was the makeup of the current workforce – in particular, Millenials.
“What does change is the expectations of staff, that’s where the change occurs,” Buttrose said. “The younger workers like more transparency.”
Buttrose said when she was a young journalist, not hearing from her bosses was a good thing because “no news means good news”.
She said in contrast, “today’s younger workers […] need much more reassurance and they need to be thanked, which is something many companies don’t do.
“They’re very keen on being thanked and they almost need hugging – that’s before COVID of course, we can’t hug anymore – but they almost need hugging.
As would be expected, Millenials aren’t very happy with the ABC chair, taking to Twitter to air their thoughts.
Millennials watched a live terrorist attack broadcast on tv while we were tweens & teens, graduated our trades/uni degrees in to a major global recession, face precarious employment & live in an era where even double incomes it’s near impossible to purchase a home
— Amy Thunig (@AmyThunig) July 22, 2020
Ita is everything I rebelled against growing up. This faux niceness & good manners is as toxic as hell. Smiles through gritted teeth. Give me a real person any day. So I know where I stand. F*** ITA. A relic from the 1950s.
— Penny (@mouseroaring) July 23, 2020
Ita Buttrose retire challenge
— Alex McKinnon (@mckinnon_a) July 22, 2020
Please login with linkedin to commentita buttrose
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]