B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Isentia Launches Real-Time Broadcast Media Updates
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Isentia Launches Real-Time Broadcast Media Updates
MediaTechnology

Isentia Launches Real-Time Broadcast Media Updates

Staff Writers
Published on: 17th July 2019 at 8:59 AM
Staff Writers
Share
3 Min Read
SHARE

Isentia has announced the launch of Live Alerts, an innovative new broadcast media alert service that combines new and existing technologies to give communications professionals real-time broadcast media updates on important events happening in Australia and New Zealand.

CTO Paul Russellnotes Live Alerts is the result of the companies increased focus on market-centric product innovation: “Live Alerts is an exciting broadcast media monitoring service that creates an entirely new capability, utilising innovative voice-to-text technology and advanced search systems.

“Once set up, clients receive immediate text message alerts about relevant broadcast news, which is a major benefit for anyone in crisis or issues-management environments. The result isn’t just an incremental improvement in speed, it is a significant step change.

“As a world-class media monitoring provider, Isentia understood that traditional notification methods for broadcast media required fresh thinking. Not only did we need to address the changing needs of our growing mobile-first client base, but we have to keep pace with the changing nature of broadcast itself.

“Live Alerts gives clients the information they need to act swiftly, especially during moments of increased media attention. The goal is to get mentions about their organisation or specific selected topics that appear on radio and TV, onto our clients’ phones as quickly as possible.”

The initial release of Live Alerts offers a catalogue of Australia and New Zealand broadcast channels, monitored 24/7 through scheduled automation. The selected content is passed through a voice to text translation service to produce a transcript at speed, allowing Isentia to run the necessary proprietary relevance matching process to then flag important mentions to clients via SMS.

The SMS enables the client to immediately see the context of their alert and watch or listen to the relevant content. The text message format, chosen following client research, quickly delivers the news of any key broadcast media occurrence to clients, which is then supported by Isentia’s acclaimed media monitoring and insights services.

Live Alerts has been built and tested in Australia and New Zealand for three months, with more than 70 clients using the beta service and providing feedback.

“Customer feedback has been extremely positive, and, through the beta test, we have received several suggestions as to how we can further refine Live Alerts. This feedback has since been incorporated, into the product. Our customers want this speed and visibility of broadcast news as a feature within our core platform, Mediaportal, and we are excited to officially launch it in both Australia and New Zealand.

“Isentia continues to be a world-class media intelligence company with an enviable Asia-Pacific footprint. The media landscape is rapidly evolving, and we strongly believe fresh approaches like Live Alerts will drive long-term growth,” Mr Russell says.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: iSentia, media monitoring, Technology
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

AKQA Promotes Eric Orton To Lead The Evolution Of It’s Technology Capabilities Across APAC
13/06/2025
Tourism New Zealand Launches ‘Come & Find Your 100% Pure New Zealand’ Celebrating The Uniqueness Of Aotearoa, Via TBWA\ NZ
13/06/2025
The Thoughtful Agency’s New Tool: Thoughtful Index (TI), Promises To Transforms E-Com Performance Benchmarks
13/06/2025
Pepper Money Unveils Light-Hearted Radio Campaign Voiced By The People Behind ‘Really Helpful Loan Options’
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?