iSelect Launches New Campaign Featuring The Handsome Guy In The Ads

iSelect Launches New Campaign Featuring The Handsome Guy In The Ads
B&T Magazine
By B&T Magazine



The orange sock bloke is back for another campaign for comparison site iSelect, encouraging Aussies to get the facts straight for the right health insurance before the end of the financial year.

iSelect Marketing Director Natalie Ellisdon said key components of this year’s campaign included the ‘Fact or Fiction’ and ‘Head in the Sand’ television advertisements.

“Our latest advertisements have been developed in response to research that revealed low consumer awareness and understanding of the implications associated with not taking out private health insurance by June 30,” said Ms Ellisdon.

“Consumers consistently express confusion with private health insurance, not to mention the myriad tax implications associated with not holding private health cover. Unfortunately many consumers see no option but to ‘stick their head in the sand’ and delay their decision to a later date, which can prove costly over the long term.”

The ‘Fact or Fiction’ campaign aims to educate consumers on how the financial year will affect them, with the ‘head in the sand’ ad building on the concept.

“It’s clear that low awareness and confusion are leading to inertia, and our latest advertisements seek to address this head-on in our trademark light-hearted style. Yes they’re a lot of fun, but they tackle a topic that’s becoming a real issue for many Australian households,” said Ellisdon.

The campaign was created by AJF Partnership Melbourne. The television campaign is supported by radio, press, outdoor and digital executions.




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