UK paper towel brand Plenty has dispensed with the usual Christmas advertising schtick that features a rosy Santa and happy family and have, instead, ratcheted up the grossness to a 10/10.
The hilarious spot, the work of London agency AMV BBDO, instead goes for a series of vomit, blood and toilet gags and climaxes with a grandmother pulling tinsel from a cat’s rectum. You have been warned.
With a backing tune of Nazareth’s Love Hurts, the clever spot shows how messy a family Christmas can be and how Plenty paper towels can come to the rescue.
Commenting on the craziness, AMV BBDO deputy executive creative director Toby Allen told industry site Muse: “Some people see the ad as a metaphor for the 2020 shitshow, but most see it as a much-needed escape from it all.”
Check out the glorious grossness below:
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]