Ipsos Grows In Australia & New Zealand With Two Acquisitions

Ipsos Grows In Australia & New Zealand With Two Acquisitions

Ipsos Australia and New Zealand has purchased four divisions of GfK Research and Market Pulse International’s mystery shopping staff, clients and shopper panellists.

The acquisitions complement Ipsos’ global strategy in driving deeper specialisation in the services required by clients to understand society, markets, and people, and it fortifies Ipsos’ position as the largest research provider globally.

The new businesses will significantly expand the Ipsos offering in Australia and New Zealand with new resource and expertise in customer experience, mystery shopping, health and public affairs.

A total of 13 new staff will join Ipsos in Australia and New Zealand.

These new offerings complement Ipsos’ existing services including public affairs, qualitative research, social intelligence and analytics and marketing strategy understanding.

Effective 1 October, the Paris headquarters of Ipsos acquired four global divisions of the GfK Custom Research Business including Customer Experience, Experience Innovation, Health and Public Affairs (see further detail of each division below).

The global acquisition will involve 26 countries that are in the scope of the agreement with GfK including Australia, as well as China, India, Japan and Singapore in the Asia Pacific region.

Close to 1,000 GfK professionals will join Ipsos.

In addition, Ipsos has exchanged contracts with mystery shopping business Market Pulse International (MPI) to acquire some of its staff, clients and shopper panellists in Australia, New Zealand and Thailand.

Market Pulse International has operated in the Asia Pacific for more than 20 years and has established a market-leading position in mystery shopping and retail auditing.

Ipsos’ expanded Australian and New Zealand mystery shopping offering will be led by former Market Pulse International executive Shaun Hellyer as Director, Mystery Shopping Australia and New Zealand.

Hellyer has more than 16 years’ experience in research, publishing and company sales and was formerly international Account Director at Market Pulse International.

The agreement with Ipsos includes MPI’s client service and operations staff and ANZ and Thai operations hub, which will be leveraged to develop mystery shopping further in the Asia Pacific region.

“The GfK and Market Pulse International opportunities will underpin the growth of our business in 2019 and provide a breadth of new expertise.

“It is exciting news for Ipsos because we are expanding with some very experienced researchers, new client relationships and new expertise.

“The MPI agreement will also turbo-charge our mystery shopping business in Australia and New Zealand,” Wake said.

“The expansion is a key part of our relentless focus on providing the best service to our clients and our ambition to excel in the research specialties of Customer Experience and Mystery Shopping, Innovation and User Experience, Healthcare, and Public Affairs.

“We plan to make the Ipsos brand synonymous with excellence in providing a better understanding of society, markets and people.”

The GfK Custom Research divisions moving to Ipsos are:

  • Customer Experience: this division includes all GfK research services globally, both quantitative and/or qualitative, related to: research on understanding and advising on customer satisfaction and loyalty; research on understanding and advising on employee satisfaction and loyalty; and mystery shopping services;
  • Experience Innovation: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, related to: innovation research, including stage/front end innovation, concept testing, pack testing, product testing and volumetrics; car clinics; the business known as NORM, focused on virtual reality technology in the areas of shelf, store and product simulation; and user experience research, design and consulting;
  • Health: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, related to research on behalf of: pharmaceutical and bio-tech companies; medical and healthcare technology companies; and companies engaged in consumer healthcare;
  • Public Affairs: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, related to research on understanding societies, public opinion and corporate reputation; the Knowledge Networks panels are part of the Public Affairs division and represent a strategic asset that Ipsos would like to capitalise on.



Please login with linkedin to comment

GfK Ipsos

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]