[INVNT GROUP] Launches In APAC
![[INVNT GROUP] Launches In APAC](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Today marks the launch of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, a portfolio of disciplines that serve clients at every and any stage of the storytelling cycle.
The portfolio, poised to expand ongoing, comprises FOLK HERO, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency™, and MEANING, a creative-led culture consultancy, which also launches today.
Available across the globe, it is headed up by Laura Roberts (pictured) locally. She has been named Managing Director of [INVNT GROUP] in APAC and remains Managing Director of INVNT APAC.
In these dual roles Roberts will continue to oversee INVNT’s rapidly growing expansion in the region, ensuring clients receive the high-quality live brand storytelling counsel and expertise INVNT is known for, while also rolling out the GROUP’s complementary services so that they are provided in addition to, or independent of, those of INVNT.
Roberts explains: “From securing globally renowned brands as clients to being named Event Team of the Year at the Campaign Asia-Pacific 2020 Event Marketing Awards, we’ve experienced some great successes since INVNT opened its doors in APAC three years ago.
“Now we’re building on this with the launch of [INVNT GROUP], a move that enables our local team to respond to clients’ rapidly increasing requests for our non-live and integrated campaign expertise through the provision of compelling BrandStory solutions across every stage of the storytelling cycle.”
The launch sees an additional two senior appointments in the region. INVNT’s Executive Creative Director, Adam Harriden has been named Executive Creative Director for [INVNT GROUP] APAC, and Fiona Pullen is stepping up from Executive Producer to Director of Production, INVNT APAC in response to an exponential increase in demand for the agency’s services.
“I am thrilled to have Adam and Fiona, who are integral members of our APAC team, fulfil these newly formed strategic positions,” says Roberts.
“Working closely with his global counterparts, Adam will oversee all creative direction for the [INVNT GROUP] portfolio in APAC, managing the output of captivating brandstories that exceed clients’ expectations and those of their audiences across every platform. An inspiring leader and mentor to many, Fiona is responsible for leading INVNT’s fast-growing team of producers, ensuring the highest quality live physical and virtual output.”
Commenting on the decision to launch [INVNT GROUP] both globally and in APAC, the GROUP’s President and CEO, Scott Cullather says: “Every organization we meet wants less layers, fewer gaps, less big agency red tape, and a higher caliber of consistent, integrated storytelling across every audience. So, we’re building and investing in an offering that enables forward-thinking brands everywhere to drive deeper relationships with the audiences that matter most to them, anywhere.
“With INVNT we’ve always partnered with global brands to express their brandstories live and authentically in region, and we will continue on this path with [INVNT GROUP], curating the best people for each project irrespective of their location, and providing clients with the opportunity to build a tailored solution where they can work with one, some or all of our disciplines as an integrated team.”
Please login with linkedin to comment
[invnt group]Latest News
The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]
Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives
Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic. Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]
Study Finds Woolies’ Ads Have More Brand Recognition Than Coles’ Ads
Study finds Woolies' ads more effective than Coles'. Although no one should be getting any ideas about the big red hand.
Wednesday TV Wrap: The Bachelorette Finding Little Love From Viewers
Viewers finding this year's bisexual Bachelorette a huge turn-off. Strangely loving gay men on The Block, however.
Publicis Now The Most Valuable Of All The Holding Companies
Had you invested in Publics at the start 2021, you'd now have doubled your money. The seventh at Randwick, tripled it.
Remedy Partners With Movember To Tackle Men’s Health In “Open Up With Remedy” Campaign
Movember isn't just great for supporting men's health, it also enables everyone to look like a poor man's Dennis Lillee.
The Controversy Continues! Watchdog Bans John Lewis’ ‘Boy In A Dress’ Advert
Other than a Cannes Gold Lion, there can be no greater industry accolade than having your ad banned by a watchdog.
Love At First Listen! Dating App Hinge Adds Audio To Profiles
Find bird calls, yodelling or Gregorian chants a massive turn-on? Good news, as Hinge adds audio to its dating app.
Secure Your Spot At The Cannes In Cairns Reef Experience (Plus, Finance Whizz Mark Bouris Named As Keynote Speaker)!
The Cannes in Cairns itinerary gets better by the day. Apparently there's even a two-day conference in there somewhere.
We Are Social Announces Key Hires Across Strategy And Creative
We Are Social announces hires. Yet don't take it as concrete proof of the "great resignation" everyone's talking about.
Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order
In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.
How Are Aussie Banks Performing On Social?
It's a report into the social media health of the banks. And further proof of the benefit of owning a rescue helicopter.
Saatchi & Saatchi Melbourne Promotes Joe Heath To Head of Strategy
Saatchi & Saatchi Melbourne announces new head of strategy who isn't Cluedo's Professor Plum, if you were wondering.
“As The Only SVOD Player With Advertising, It Puts Foxtel In A Unique Position”
This adlander casts his expert eye over Foxtel's Upfronts and, as you'll read, he's quite upfront about it.
Triple M & LiSTNR Announce Mark Taylor & Lord Ian Botham For Its Summer Of Cricket
With the GABBA looking like a green top, being English at an Australian agency is looking like the summer from hell.
Thrive Wins Airbnb’s PR
B&T loves to holiday with Airbnb. We're even okay with the hidden cameras in the bedrooms.
MediaCom Melbourne Bites Into Pizza Brand Dr. Oetker’s Media
B&T's unsure what Dr. Oetker is actually a doctor of, but we'll happily take his pizza prescription any day.
Wavemaker Appoints Dru Nho As National Head Of Digital
Dru Nho now Wavemaker's national head of digital and is not to be mistaken with Dr. No, villain and Bond nemesis.
Could The Death Of Cookies Actually Breathe New Life Into Advertising?
This tech guru argues the end of cookies is a good thing for adland. B&T has not sought his views on Adele's new single.
Havas Group Continues Global Expansion Of Red Havas
Red Havas continues its global expansion yet, once again, Mogadishu and Eritrea seemingly not getting a look-in.
Foxtel Unveils 2022 Content Slate At Upfronts
Miss Foxtel's Upfronts yesterday? Relive all the major talking points here & even a couple of stony silence points too.
Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data
Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]
Travel Company AAT Kings Unveils “Wild Awaits” Via Thinkerbell
Nothing says "Aussie adventure" like a coach holiday. Unless you suffer debilitating motion sickness or flatulence.
Seven Appoints Alex Tansley As Head of Convergence Audience Trading
Alex Tansley to struggle explaining what he does for a living after being named head of convergence audience trading.
Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021
Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]
The Three Factors That Drive Sustainable Success
Has COVID got you re-thinking a whole new you? Make sure you read this before telling your boss where to stick it.
“How Racist Do You Have To Be?” Tony Armstrong Slams Quinton De Kock
The international cricket world is again in uproar. But you'll be pleased to know it doesn't involve Aussies this time.
New Hires At Jack Morton And Weber Shandwick
Judging by these hires, it's an exciting time to be in PR. That said, by all reports real estate appears exciting too.
Food & Travel Comms Agency The Cru Unveils Rebrand
"Let's go with a sensual beige motif," declares press photographer, as The Cru team oblige in spades.
KPMG Study: “Personalisation & Empathy” The Key For Post-COVID Brands
Study reveals brands winning at personalisation & empathy. Brands specialising in pillaging and evil strangely absent.
