Interbrand Boss Kieran Conney Joins REA Group As CMO

Interbrand Boss Kieran Conney Joins REA Group As CMO
SHARE
THIS



REA Group has appointed experienced marketing and advertising executive Kieren Cooney to the newly-created role of chief marketing officer.

Cooney joins REA Group after more than 20 years in senior marketing and telecommunications roles, including his most recent position as CEO of Omnicom Interbrand. Prior to that, Cooney worked as the CMO at NBN Co and Telecom New Zealand.

Cooney’s appointment will take effect in the coming months, where he will also be a part of REA Group’s executive leadership team, reporting to CEO Tracey Fellows.

Fellows said the creation of the CMO role was designed to support REA Group’s expanding global footprint as well as its growth into property related services.

“Over the years, realestate.com.au has grown to become a much-loved brand among people looking to sell, rent or buy their home,” she said.

“There’s a tremendous opportunity to build on that brand in sectors that represent a natural extension of what we do well.

“We are excited by what Kieren can offer the business with his world-class experience. He will drive our global marketing strategy.”

Commenting on what attracted him to the role, Mr Cooney said the opportunity to be part of a business with a clear ambition to help people navigate some of the biggest decisions of their lives was very appealing.

“However, it was my interactions with the REA team, who are as welcoming as they are impressive, that really sealed the deal for me,” he said.

As part of the creation of the CMO role, REA’s executive general manager of media, Elizabeth Minogue, will now also focus on the growth of REA’s media and news/lifestyle content experience from a global perspective.

Please login with linkedin to comment

15 Facts Cadreon Kieran Cooney

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]