Facebook-owned social networking service Instagram has announced two significant updates for how consumers interact with Shopping posts.
Following a test in June, Instagram is rolling out shopping in Stories to consumers globally, providing people with an easy way to shop when they come across something they love from their favourite brands.
Instagram is also introducing a personalised channel in Explore for shopping. People will now have a dedicated space in Explore to visit when they want to shop from the brands they follow or discover new ones.
Naomi Shepherd, group industry director at Facebook in Australia and New Zealand, said: “We’re thrilled to announce these new shopping updates to Instagram today.
“People come to our platform because they can connect with their friends and their interests in one place, but it’s also become the destination for the next generation of shoppers.
“Over half of young Australians have bought something through Instagram before, and nearly two-thirds of Aussie small businesses say the platform has helped them increase sales.
“We’re committed to building our Instagram shopping tools for both customers and businesses, and these new updates provide new pathways to inspiration and connection for our community.”
Instagram also revealed that, as of today, more than 90 million accounts tap to reveal tags in shopping posts on Instagram every month.