“Look Out OnlyFans!” Instagram Introduces Paid Subscription Service

London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.
SHARE
THIS



Instagram is now testing out a paid subscription model for creators.

While paying for content has definitely become a thing, Only Fans or Pateron anyone?  Instagram has previously shied away from introducing a paid model to it’s platform.

Sure the platform is crammed with influencers making big bucks but it’s through third-party sponsors and collaborations. For instance, Kylie Jenner isn’t actually getting paid by Instagram, Instagram is just providing the platform.

This is why you’ll often see Instagram influencers have an OnlyFans account or a Pateron account linked in their bio – because they are offering more content but only for paid subscribers.

However, it’s all about to change because Instagram has made an announcement via it’s official blog, “Based on strong creator feedback, we’re ready to now bring this business model to creators on Instagram.

“With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”

The subscription service will have a couple of interesting features.

  • Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.
  • Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.
  • Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribe

Currently, Instagram is trialling this service in the United States with only 10 creators. Followers will now be able to pay to see extra content from their favourite influencers.

This change will allow for creators to set how much followers have to pay to see extra content and allow for creators to make a base income.

Naturally, this is pretty big news and Twitter has already weighed in!

It will be interesting to see if the app rolls this feature worldwide and what influencers jump on board.

Please login with linkedin to comment

Instagram Only Fans

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]