High-impact digital ad solutions company InSkin Media continues its Australian expansion, announcing the appointment of Georgia Woodburne to the position of senior commercial executive.

With an outstanding industry reputation in client service and account management, Georgia joins InSkin most recently from a group sales manager role at Cadreon, also bringing over five years’ experience in various account positions at Fairfax.

The new hire is the latest expansion from InSkin as it continues to grow since entering the Australian market in 2015.

The online ad solutions company is currently working with a number of major publishers, offering bespoke website skins and embedded content platforms that sit apart from traditional digital ad formats.

InSkin GM Matt Newcomb said his team is expanding as the industry increasingly looks to digital for brand campaigns and specialist ad formats.

“We’re seeing a great appetite from advertisers and publishers for tailored ad formats as they look to explore solutions that offer higher impact and a better overall experience to the consumer,” he said.

“We’re delighted to bring Georgia into our team to help drive our continued growth, and look forward to putting her great client service skills to work on new clients looking to create something unique in the online space.”

On her appointment, Woodburne said she was excited to step into a company so dedicated to innovation and impact in digital advertising. “Joining a truly forward-thinking business in a period of sustained growth is really exciting,” she added.

“Advertisers are continuing to explore what the online medium is capable of, and innovative formats like InSkin’s are central to driving that exploration. I’m delighted to be joining the team and look forward to the challenge of creating outstanding digital campaigns in an ever-changing medium.”