Australian tech start-up Incent has partnered with gaming league leader Gfinity Esports Australia.
The partnership will see the companies build the world’s first live broadcasting rewards platform powered by cryptocurrency and blockchain technology, now poised to disrupt the world of online gaming.
Esports is a fast-growing, global phenomenon which can see live crowds in the tens of thousands, and millions more tuning in online to watch the world’s best video gamers battle it out for prestige, professional prize money and even national pride.
New and existing Australian fans watching the Gfinity Elite Series will now have their time and levels of engagement rewarded with an innovative new, tradeable cryptocurrency (INCNT).
The initiative debuts Saturday November 3, when Gfinity’s Elite Series Season 2 kicks off, pitting rival esports teams from major Australian capital cities against each other.
Incent co-founder and CEO, Rob Wilson, said the deal is the culmination of two years’ hard work developing a truly scalable, world-class digital currency platform that is simple, flexible and secure to use.
“This is a massive opportunity for Incent to plug in to one of the world’s fastest-growing communities and introduce it to a completely unique, simple and frictionless means of acquiring a tradable digital currency that is theirs to keep, and does not expire.
“This is the first ever mass-market application for crypto in Australia – if not the world – and we’ll be putting crypto into the hands of tens of thousands of new users as a result of this one partnership alone.”
Incent runs on the Waves blockchain, which has been lauded for being able to handle vastly larger transaction volumes than the Bitcoin or Ethereum blockchains, for dramatically less cost, while also boasting best-practice security capabilities.
According to Dominic Remond, CEO Gfinity Esports Australia, Incent is the ideal platform to help it drive deeper engagement with its already tech-savvy audiences, while yielding valuable data and insights to inform marketing and broadcast programming.
“Esports and blockchain are a natural fit and we look forward to working with Incent at the vanguard of this exciting new trend in entertainment and sport, where fans and players will be able to interact and share value in an entirely new way,” Remond added.
Founded in Sydney late 2016, Incent built the world’s first crypto-based engagement and rewards platform and Australia’s first cryptocurrency: INCNT.
There are currently over 5,000 individual members signed up to the platform to earn INCNT from close to 400 merchants.
Incent expects this number will grow four-fold on the back of the deal announced today.
Gfinity Esports Australia was established by HT&E Events and Gfinity Plc, in August 2017, to launch Australia’s first city-based franchise league, the Elite Series presented by Alienware.
According to the Interactive Games and Entertainment Association’s (IGEA) Digital Australia 2018 Report 67 per cent of Australians play video games, and almost half (47 per cent) are women.
And while video games were once considered just for kids, the average age of an Australian gamer today is 34.
A third of Australian gamers report they have watched esports, of which 10 per cent watch to follow an Esports team, with 52 per cent tuning in to watch the best in action and learn tips to improve their own gaming skills.
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