Creative influencer marketing agency Born Bred Talent is the first agency in Australia to manage a roster of influencers dedicated to social media platform Tik Tok.

The ANZ agency has already worked collaboratively with Warner, EMI, international gaming and fashion brands to create campaigns specifically utilising the platform, and after much success have released a roster of 20 influencers representing Australia’s largest Tik Tokers.

Born Bred Talent founder, Clare Winterbourn commented: “Tik Tok, the short-form video app boasts one billion monthly active users and is the world’s fastest growing social media platform reaching 150 countries.

“We are very excited to be announcing this new division of Born Bred Talent dedicated to Tik Tok based influencers.

“We have already worked successfully with the platform integrating music brands and relevant influencers to create a number of 360 campaigns and now are in the position to educate the market on how to work most effectively with the platform to deliver ROI.”

She added: “We are currently rolling out workshops to relevant agencies and brands across Australia and New Zealand to elevate the local market understanding of the platform and will be increasing our talent roster further over the months to come.”

Vidcon International CEO, Jim Louderback said: “TikTok is a game-changing platform in how it works with creators, brands and the audience.

“Born Bred Talent have been industry leaders in the Australian market to adopt this platform into their marketing strategy for their clients, we are very excited to explore the future of community and social video through this platform and more.”