Industry Rivals Take To The Court To Help Kids

Industry Rivals Take To The Court To Help Kids
SHARE
THIS



The media industry will go head to head on the futsal court Thursday the 23 June, as they compete in the fifth Annual UnLtd Cup. Raising funds for UnLtd beneficiary KidsXpress, each team has donated $2,500, the cost to fund a child through KidsXpress’ expressive therapies program, to enter the tournament.

The event has raised $40,000 this year, which will see at least 16 young people undertake an amazing journey in un-doing the damage caused through trauma, family loss and domestic violence.

“I am proud to be part of an industry that is so generous with its time and money to help the community wherever possible. We have now raised $170,000 over the past five years, which has helped KidsXpress to significantly change the lives of young people forever” said Marc Barnett, founder of the UnLtd Cup.

Rivalry is heating up, with 16 teams representing major publishers, agencies, technology companies and trading desks signed up to compete for the chance to win the coveted UnLtd Cup. Fairfax headlines Group A in their bid to make it three wins in a row.

The highlight of Group B is the clash between OMD and Carat for agency bragging rights. Red Planet is the newcomer in Group C, while RadiumOne will be aiming to move past their Semi-Final result of the previous two years from Group D.

The industry has yet again been very supportive of the event with a number of generous sponsorships on board again. The “comScore board” will keep everyone across the results of the day at a packed “AppNexus Stadium”, with all the team kitted out in their own futsal jerseys thanks to ICUR.

Dometic have donated some fantastic prizes, ADG are supplying the banners and signage for the event and Elevate will again be providing a physiotherapist and massage therapist for the day to keep the players on the court for the entire day.

In addition to the on-court action there will be plenty of prizes, a cross bar challenge and a penalty shootout open to both players and spectators.

The celebrity game will return in 2016 with a team of celebrities playing against a team made up of one player from each of the 8 teams that do not qualify for the quarter finals. The celebrity team will consist of: Luke Ricketson, Tim Omaji, Heather Maltman and Andrew Mehrtens.

The post tournament drinks will be held across the road at The Australian, where the whole industry is invited to come celebrate victory and commiserate defeat as the players and spectators enjoy another successful year at the UnLtd Cup.

Date: Thursday 23 June, 10-5pm
Venue: “AppNexus Stadium” KGV Recreation Centre, Cumberland St, The Rocks
Celebrity game: kick off at 3.30pm
Finals and presentations: kick off at 4.15pm
Competing Teams: Fairfax, MediaBrands, RadiumOne, SpotXchange, AppNexus, Acxiom, AOL Platforms, OMD/M2M, GSA, Yahoo!7, Zenith Optimedia, ARN/Vizeum, Bohemia, MCN, Carat and Red Planet.

Please login with linkedin to comment

ARN/Vizeum August Battle of the Bands Blue Mountains Curious Digital Platform EMMA data Give Me 5 for Kids GSA Interior Kontented MediaBrands OMD/M2M Online Retail rabodirect red planet Skittles unltd cup

Latest News

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]