Industry Gets Behind #MMAD4U Day

Industry Gets Behind #MMAD4U Day
SHARE
THIS



UnLtd’s foundation charity partner, Musicians Making a Difference (MMAD), and Universal Music Australia (UMA) have launched a nationwide campaign designed to inspire young people to never give up hope.

#MMAD4U asks people to use the hasthag and post an image of themselves via social media, to anyone they know who is feeling down or lost, and needs to know that someone is out there that is ‘mad for them’.

Over the past seven months the #MMAD4U campaign was co-created by UMA executives and 10 MMAD Rising Stars whose lives have been turned around by a unique music and mentoring program.

The campaign also sees the release of an accompanying song titled ‘MMAD4U’. The track was written by the kids from MMAD with the help of EMI artists, TUKA and KLP to inspire other young people to never give up hope. All proceeds from the song and associated merchandise will support MMAD’s national programs.

These same 10 Rising Star kids worked on all aspects of the campaign with UMA – they created the logo, wrote the track and came up with the accompanying merchandise items.

One of the MMAD Rising Stars explains the inspiration behind the campaign, “We wanted to try and reach out to kids that don’t have support or belief in themselves and let them know that opportunities do exist!  You just have to believe in yourself and have the strength to make the right choices. The MMAD crew helped us through dark times to change our future. Support and respect from others can change everything inside you and around you,” they said.

MMAD was the first charity to be supported by UnLtd when the foundation was first formed in 2006. Since then, UnLtd has harnessed the media, marketing and advertising industry’s collective generosity to channel almost $1 million in funds into growing and expanding their music and mentoring programs.

UnLtd CEO Steve Taitoko said the campaign launch was an incredible example of what’s possible when our industry gets behind a cause and believes in the infinite potential to change young lives.

“As an industry we can all celebrate this campaign launch. To see what was a relatively little-known charity when we first partnered with MMAD to now being propelled onto a national stage is exactly what UnLtd exists to do,” said Taitoko

“Through positivity and support, ‘#MMAD4U’ encourages young people to break negative cycles, feel a sense of self-worth and make positive choices so they can find their place in the world. The skills and resources that exist in our industry are creating belief for those who need it most. This is truly powerful stuff.”

‘#MMAD4U’ launches today with the support of the music industry, media and artists including 5 Seconds of Summer, Tuka (Thundamentals), Troye Sivan, Birds of Tokyo, KLP, Justice Crew, the Potbelleez, Prinnie Stevens  to name a few.

UnLtd’s Steve Taitoko encouraged the entire media, marketing and advertising industries to get behind the campaign.

“We are an industry known for our creativity, so get creative and get behind #MMAD4U by posting an image showing the #mmad4u campaign tag and encourage your followers and influencers to do the same so we can show the world how much our industry cares and has achieved,” said Taitoko.

 

Please login with linkedin to comment

Botox IAPA

Latest News

Uk Ad Men Win Gender Discrimination Case: Only For Female Director To Face Sexism
  • Media

Uk Ad Men Win Gender Discrimination Case: Only For Female Director To Face Sexism

UK-based senior creatives Chase Bayfield and Dave Jenner have this week won their lawsuit against their former employer WPP-owned J. Walter Thompson for gender discrimination. Alarmingly, however, the underpinning issue of gender and inherent sexism in the industry, continue to be reflected in the responses to this case. This week, Bayfield and Jenner won their […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

HootSuit Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

HootSuit Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuit, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]

Outbrain Goes Public, Making Nasdaq Debut
  • Marketing

Outbrain Goes Public, Making Nasdaq Debut

Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]

HubSpot To Support The GO Foundation As Part Of World Certification Week
  • Technology

HubSpot To Support The GO Foundation As Part Of World Certification Week

HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]

IntelligenceBank Secures $50M Investment From Five Elms Capital
  • Technology

IntelligenceBank Secures $50M Investment From Five Elms Capital

IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]

SCA Announces Ten New Dab Music Stations Via LiSTNR
  • Media

SCA Announces Ten New Dab Music Stations Via LiSTNR

Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
  • Media

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic

SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]