Independent media agency Kaimera has had an impressive first half of the year, adding several new clients, including BritBox, Campos Coffee, Aston Martin and My Muscle Chef, to its roster.
These recent wins have resulted in +$20m increase in billings and staff growth of 30 per cent for the agency from graduate to platform and manager roles.
Each new client has appointed Kaimera for a range of services from strategy, planning and buying across all channels to digital only.
The growth of Kaimera comes at a time of increased demand for independent media agencies, especially those who can differentiate themselves with a clear positioning and client service excellence.
Since January 2021, Kaimera has been embedding a new positioning and process, one that has been created to cut through the complexity of media and make it easier for clients to navigate what can be a challenging and deliberately complex environment.
Kaimera CEO Nick Behr (pictured) said: “it’s becoming increasingly apparent that many marketers are looking for a new type of media agency; an agency partner that doesn’t make things more complicated or confuse clients with jargon but is designed to create client-centric media solutions and talk like human beings, not media machines.”
“At Kaimera we embrace simplicity. We have a highly experienced and senior team; this allows us to untangle complexity without losing rigour or media expertise.”
Kaimera Chief Strategy Officer, Stewart Gurney said, “historically complexity has been used by media agencies to justify value and, on occasion, confuse clients into specific deals or ways of thinking. We believe our value lies in our ability to make media work for our clients and not add to their already increasing responsibilities.”
“For many local marketers who do not have the luxury of big teams or in-house media experts, media is less than 5% of their job. They have more than enough to do. Our job as their agency should be to relieve their mental load, not add to it.”
This momentum is cementing Kaimera as one of Australia’s leading independent media agencies. As one of the founders of the IMAA, Kaimera is perfectly placed to tap into the growing trend towards independent media agencies and independent thinking.
