Independent digital marketing agency Sparro has won the Showpo digital marketing account.
Sparro will manage digital accounts for Showpo across a range of channels including search, YouTube, display and shopping. Showpo is one of the biggest and fastest-growing online fashion retailers in Australia.
Showpo founder and CEO, Jane Lu said: “We were looking for the right partner to support us through our next period of growth.
“As a data driven company, we chose Sparro because of their expertise in data-driven attribution and their experience with other retail clients.
“We’re looking forward to working closely with the team!”
Showpo recently took away the award for ‘Best Pureplay Retailer’ and ‘Technology Champion’ and was inducted into the Hall of Fame at this year’s ORIAs.
Sparro add the account to their books after a huge year, including picking up Choice in August.
The six year old business now manages a 70+ strong client list and has grown to over 40 staff.
Sparro co-founder and partner, Cameron Bryant said: “Showpo is an extraordinary Australian business and success story for Jane and the team.
“We’ve been watching their progress for years and are incredibly excited to be working with them on the next stage of that journey.
“We can’t wait to use our retail expertise to bring even greater return to their business.”
Bryant added: “We love what they stand for – they have a great time, but always push the boundaries.
“We feel like it’s a great alignment and can’t wait to kick some goals with Jane and the team.”
Showpo will now join a retail strong client roster that includes Domino’s, Webjet, Bing Lee, Estee Lauder Companies, Temple and Webster, Seafolly and AON Australia.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]