Tourism Fiji has appointed The Hallway as its media agency of record in Australia.
The independent agency will take care of Tourism Fiji’s media planning and buying, aimed at increasing visitation to the popular tropical destination.
Hal Caldwell, regional manager for Australia at Tourism Fiji, said: “We’re excited to be working with The Hallway. The team have already impressed with their refreshing strategic, creative and media expertise, so we’re confident they will be able to help us deliver great results.
“The fast-changing consumer travel landscape here in Australia presents a huge opportunity for Fiji, so it was extremely important for us to find the right media planning partner.
“The Hallway’s unique, methodical use of technology and creativity will enable us to inspire more Australians to choose Fiji for their holidays.”
Jules Hall, CEO of The Hallway, said: “This relationship signals our genuine commitment to helping our clients grow their businesses, and for us, delivering end-to-end is critical to the proposition.
“Media and technology are effective levers to improve relevancy and efficiency for marketing teams, and we believe a great agency must be an expert in both.”