Indie Agency Edge Ups Creative Recruits After A Series Of Wins

Indie Agency Edge Ups Creative Recruits After A Series Of Wins

Following recent new business wins including WW (formerly Weight Watchers), NGS Super and BASF, indie creative and content agency Edge has hired creative duo Peter Mountford (left in photo) and Salvatore Cavallaro (right).

Copywriter Mountford was previously at Leo Burnett and R/GA, having worked on clients such as Telstra and McDonald’s, while art director Cavallaro was previously at Havas and 303 MullenLowe working on Australian Defence Force and Harley Davidson.

The two creatives have not previously worked together, being partnered for this role by Edge executive creative director Matt Batten.

“Each has an outstanding portfolio,” Batten said. “Sal’s history as a designer shows in the craft of his campaign work, and Pete’s lateral creativity is bolstered by his ability to craft copy.

“Both were given glowing referrals by their former ECDs and will make an awesome addition to the team.

“Based on our integrated proposition of ‘relentless relevance’, we are winning more conceptual creative opportunities and the chance to shape the future brand direction with big ideas as well as the micro-moment and content experience. All these account wins fuse advertising and media.”




Please login with linkedin to comment

Edge Peter Mountford Salvatore Cavallaro

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]