Crossmedia, HYLAND and a number of independent agencies have collaborated to win Etihad Airways global media account.
Transparent models and everyday accountability for client results has paved the way for Etihad to appoint the independent agencies globally across Europe, Asia and Australia.
HYLAND founder Virginia Hyland said: “We have thoroughly enjoyed the collaborative nature of working side by side with Crossmedia and other agency owners to collectively show our business smarts and pitch on Etihad.
“It is encouraging to see that global clients who desire different thinking to help their businesses grow are now considering and appointing owner-operator agencies across the globe.
“There is something very special about the local accountability and on ground team dedication that independent agencies can truly deliver.
“As business owners, our desire to make a difference to clients is far greater. We are determined to show Etihad that there is a better way.
“HYLAND has built enormous equity over the years as a most trusted agency partner for our clients. We’re excited to work with Crossmedia and Etihad to deliver better results.”