Global hiring platform Indeed has launched a new digital campaign, 7 Second Resume, to help job seekers elevate their CVs and put their most authentic selves forward when it comes to applying for jobs.
The campaign challenges job seekers to reimagine their CV as a seven second elevator pitch, forcing candidates to be clear, compelling, and succinct when presenting their strengths and experience.
Tapping into research that shows recruiters spend an average of just seven seconds reviewing applications, the campaign – which has kicked off across Facebook, Twitter, and Instagram – features four everyday Australian job seekers from sectors including education, healthcare, and trades.
Produced by award-winning digital marketing group, The Wired Agency, 7 Second Resume utilises episodic content that surprises job seekers with an impromptu interview with an Indeed Career Coach, set inside a real elevator. The job seeker is given a sharp seven seconds to describe their career, share their strengths, and reflect on their weaknesses.
In most cases, the job seeker struggles to respond before the time is up. However, in the final episode, the job seeker hears what their friends and family have to say about their greatest qualities and skills, encouraging them to rethink how they pitch themselves when it comes to applying for jobs.
“Years of experience, hours of CV crafting, all hinge on seven seconds. When team Wired learnt of this insight, they looked for the most confronting creative idea to demonstrate it,” said David Kennedy-Cosgrove from The Wired Agency.
“Seven Second CV puts people through their paces and this campaign serves as a reminder for job seekers to make their seven seconds count.”
Indeed’s Career Coach, Sally McKibbin, says the campaign hopes to encourage job seekers to update their CVs to ensure they accurately reflect their true strengths, skills, and abilities.
“When it comes to writing a resume, it can sometimes be challenging to identify your greatest qualities or key strengths. One way to get to the heart of how you standout is to ask those who know you best – whether that’s friends, colleagues, or family. Getting a second opinion can help identify skills you may not have recognised, and that could really boost your CV.”
“It’s important to keep your CV up-to-date, so if you’ve got an old resume sitting in a folder, now is a great time to dust it off and make it relevant, personal, and concise. Elevating your CV to better fit the job you’re applying for will give you a real chance of landing that first interview.” McKibbin said.
Indeed’s Your True Resume campaign runs on Facebook and Instagram until September. All three episodes featuring skin dietitian Bridget Hunt are online now. New episodes featuring plumber and health coach, Choc Norton, will launch in July with the remaining job seeker episodes launching in August and September.
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