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Reading: IKEA’s Ghostly Horror Show Delivers A Grim Message Indeed
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B&T > Campaigns > IKEA’s Ghostly Horror Show Delivers A Grim Message Indeed
Campaigns

IKEA’s Ghostly Horror Show Delivers A Grim Message Indeed

Staff Writers
Published on: 25th November 2020 at 9:28 AM
Staff Writers
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1 Min Read
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The typical narrative of most IKEA ads is home is where the heart is and you’re own little castle can only be bettered by filling it with the Swedish homemaker’s range of sofa cushions and self-assembled cabinet things.

However, a new spot out of the Czech Republic takes a far more sinister twist and delivers a sage and poignant message to boot.

Called “Ghost”, the spot’s the work of Prague-based creative agency Triad Advertising and plays out like some supernatural horror flick before it delivers its dynamic finale and messaging.

B&T won’t ruin the ending and you can check out the ad below:

https://cdn.musebycl.io/2020-11/Ikea%20%7C%20Ghost.mp4
CREDITS

Client: Ikea
Work: “Ghost”
Advertising Agency: Triad Advertising, Prague, Czech Republic
Production Company: Bistro Films
Director: Marek Partys
Dop: David Hofmann
Executive Producer: Jiri Ptacek
Line Producer: Tereza Slaba
Music: I Am Viliam

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TAGGED: Ad campaigns, Ikea
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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