The typical narrative of most IKEA ads is home is where the heart is and you’re own little castle can only be bettered by filling it with the Swedish homemaker’s range of sofa cushions and self-assembled cabinet things.
However, a new spot out of the Czech Republic takes a far more sinister twist and delivers a sage and poignant message to boot.
Called “Ghost”, the spot’s the work of Prague-based creative agency Triad Advertising and plays out like some supernatural horror flick before it delivers its dynamic finale and messaging.
B&T won’t ruin the ending and you can check out the ad below:
CREDITS
Client: Ikea
Work: “Ghost”
Advertising Agency: Triad Advertising, Prague, Czech Republic
Production Company: Bistro Films
Director: Marek Partys
Dop: David Hofmann
Executive Producer: Jiri Ptacek
Line Producer: Tereza Slaba
Music: I Am Viliam
