Swedish flat-pack behemoth IKEA has reinvigorated its ‘Wonderful Everyday’ campaign in a delightful new spot by incumbent agency Mother London.
The 60-spot celebrates everyday moments in a family’s life and all to Jack White’s (of White Stripes fame) tune ‘Im Shakin”. Check out the fun spot below.
The TVC will run in UK cinemas as well as on social and mobile. While a further 10 short films will showcase how items from IKEA can help create a celebratory feel in anyone’s home. IKEA has been running its “Wonderful Everyday” campaign since early 2014.
