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Reading: IKEA Nails It In Wonderful Spot Featuring Jack White’s “I’m Shakin”
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B&T > Campaigns > IKEA Nails It In Wonderful Spot Featuring Jack White’s “I’m Shakin”
Campaigns

IKEA Nails It In Wonderful Spot Featuring Jack White’s “I’m Shakin”

Staff Writers
Published on: 25th October 2017 at 10:22 AM
Staff Writers
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Swedish flat-pack behemoth IKEA has reinvigorated its ‘Wonderful Everyday’ campaign in a delightful new spot by incumbent agency Mother London.

The 60-spot celebrates everyday moments in a family’s life and all to Jack White’s (of White Stripes fame) tune ‘Im Shakin”. Check out the fun spot below.

The TVC will run in UK cinemas as well as on social and mobile. While a further 10 short films will showcase how items from IKEA can help create a celebratory feel in anyone’s home. IKEA has been running its “Wonderful Everyday” campaign since early 2014.

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TAGGED: Ad campaigns, Ikea, Mother London, The Monkeys
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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