Swedish flat-pack behemoth IKEA has reinvigorated its ‘Wonderful Everyday’ campaign in a delightful new spot by incumbent agency Mother London.
The 60-spot celebrates everyday moments in a family’s life and all to Jack White’s (of White Stripes fame) tune ‘Im Shakin”. Check out the fun spot below.
The TVC will run in UK cinemas as well as on social and mobile. While a further 10 short films will showcase how items from IKEA can help create a celebratory feel in anyone’s home. IKEA has been running its “Wonderful Everyday” campaign since early 2014.
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]