To help Aussies switch-off from their busy lives, IKEA Australia has switched-on its first ever Slow TV Channel.
Following the successful release of the IKEA Sleep Podcast, the Swedish retail giant has taken the decision to stream a 14 day, or 336-hour journey of its products aboard a ship to Australian shores… all in the name of sleep.
The epic content production, that does not aim to excite, welcomes the return of Kent and Sara Eriksson, narrators of the original IKEA Sleep Podcast.
With the sound of waves gently crashing against the ship’s stern, the Swedish co-workers narrate the nautical journey, reading from the brand-new IKEA Catalogue 2020.
The 14-day journey is being streamed ‘live’ on YouTube, and its soundtrack is available for download as a podcast, to help even more Australians to get a good night’s sleep.
The IKEA Slow TV channel charts the journey of new products, making their way to the IKEA Festival of Sleep; a 12-day celebration of sleep at IKEA stores nationally, promising to solve Australian’s most common sleep problems.
Viewers can tune in and watch the real-time representation of the ship as it voyages across the high seas for 14 days.
The ship will then arrive into port where the shipping containers filled with the newest IKEA products are unloaded and transported stores.
The journey continues, with viewers able to follow the product as it arrives back of house at an IKEA store and then placed in the warehouse ready for sale. The journey ends with the opening of the Festival of Sleep on 26 September.
IKEA Australia country commercial activity leader Ryan Burman said: “We’re very excited to launch what could be the least exciting TV channel Aussie’s have ever seen!
“We know that 1 in 4 Aussies struggle with their sleep, so we hope that the rhythmic, monotonous content of the Slow TV channel helps quieten the day, and get the mind and body ready for bed.
“For all the night owls and Slow TV fans, tune in, kick back and let the dulcet Swedish voices put you in the mood for a great sleep.
“Here at IKEA we understand that sleep is so important in living a better everyday life. As experts in life at home, we want to inspire the many Australians to create the best sleep environment so they can feel refreshed and recharged to get ready for life.”
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]