Icon Agency Wins Three Gold Standard Awards In Hong Kong

Icon Agency Wins Three Gold Standard Awards In Hong Kong
SHARE
THIS



An innovative multi-channel communications campaign for NSW Farmers has won three Gold Standard Awards in Hong Kong overnight – a record for the prestigious awards program.

The ‘Get the Whole Picture’ #Farmers4LandReform campaign created by Melbourne-based Icon Agency, won Gold Standard Awards for Digital Communications, Corporate Communications and Government Relations.

Beating over 300 entries from some of Asia’s largest PR networks, Icon was recognised for its integrated approach and use of social and digital media to transform PR outcomes.

Rod Clausen and Ed Bechervaise, Icon’s joint creative directors, said, “At the heart of the campaign is a transformation message to inspire change and new behaviour. It’s part of a creative philosophy we apply to everything we do – challenging perceptions, breaking conventions and opening people’s minds to possibility.

“It’s an integrated approach that’s not only proven itself in market, it’s attracting clients who are looking to the future and want to be ready for what’s coming.”

Managing director Joanne Painter added, “To win three Gold Standard Awards was nothing short of amazing. And then to hear that we shared in three Victorian Marketing Awards for our work with ME was incredible.

“Awards are not about the agency. They are about the relationship and trust that agencies build with clients – and the license great clients give us to do exceptional work. In NSW Farmers and ME Bank we are lucky to have found clients who want to share their journey with us.

“As an agency we believe passionately in working integrated and executing multi-channel. What these awards show is that we’re helping to define international best practice for our clients and our industry.”

The latest wins cap a big year for Icon, which won a back-to-back PRIA Golden Target Award last month for its ‘I Love Leftovers’ campaign, for Sustainability Victoria’s Love Food, Hate Waste program. The Agency has also secured a string of account wins in recent months across digital, creative and PR including Maurice Blackburn, Australian School of Management, VicRoads, WorkSafe and many others.

Please login with linkedin to comment

icon agency

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]