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Reading: iSelect looks to Sensis for top marketer
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B&T > Marketing > iSelect looks to Sensis for top marketer
Marketing

iSelect looks to Sensis for top marketer

Staff Writers
Published on: 20th November 2013 at 2:42 PM
Staff Writers
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EXCLUSIVE: Health insurance comparison site iSelect has lured Sensis senior marketer Geraldine Davys to fill the marketing director role.

Davys replaces Roger McBride who resigned in October but will continue to consult directly with iSelect over the coming few months.

Davys is a “valuable addition” to the iSelect executive team, executive chairman Damien Waller said.

“Her 20 plus years of senior marketing experience and track record of success gives me great comfort that the iSelect brand and marketing function will go from strength to strength under her leadership,” he added.

Davys had been with Sensis for nine years in a variety of marketing roles, having most recently been group manager of brand and digital marketing communications.

Before joining Sensis she was a marketer for Westpac and marketing manager of Lend Lease.

Her appointment to iSelect’s top marketing role was effective October 21.

On McBride’s departure Waller said: “I’d like to thank Roger for his strong contribution to iSelect over the years and wish him every success for the future.”

In May the brand released a pre-tax time marketing push called 'Jane Hurty' (below), created by AJF Partnership Melbourne. In February iSelect re-appointed The Taboo Group to its social  media account following a four-way pitch. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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