“I Prefer To Read On Paper” Confesses Google’s Aussie MD Maile Carnegie

“I Prefer To Read On Paper” Confesses Google’s Aussie MD Maile Carnegie
SHARE
THIS



Continuing B&T’s Women in Media series, today we stop by for a chat with Google’s managing director of Australia and New Zealand, Maile Carnegie.

What’s your back story in a nutshell (the non-LinkedIn one?)
I grew up in North Epping (in Sydney). I wasn’t spectacular at any one thing. At school I was always torn between creative subjects and analytical ones. My big break was landing a job with Procter & Gamble. I realised I loved solving problems – and that most problems need both creativity and analysis. I’ve just kept on doing that ever since.

If you weren’t doing this particular job, what would you be doing?
I think I would probably be in a start-up. Part of me is impatient, and there’s a pace and a focus in start-ups, born of economic necessity, that appeals. Start-ups are critical to Australia’s future prosperity. They have a disregard for the impossible that is hard not to love.

What are your passions, both in work and outside of it?
I have a deep-seated affection for Australia. I love this place. My passion is helping make sure we are doing what’s needed to create a better society and secure our prosperity for the next generation. Which includes my kids. Outside work I’m a full-time working mother with two boys so this keeps me busy. Beyond being a taxi to my kids, I try to help them learn the skills I think they’ll need and make it seem like fun. We recently got a 3D printer at home. My boys and I tried to print a dragon using it. It wasn’t very successful. There were lots of fiddly bits. And the head fell off.

How do you define leadership?
I hate answering that question! At its heart, leadership remains simple – creating a vision, getting people excited and removing roadblocks. What’s more interesting to me are leadership behaviours – these change over time. A great leader today behaves differently to one of fifty years ago and even one of fifteen years ago.

What makes you tick and go that extra mile to do what you do?
I have a productive amount of paranoia. I’m always convinced we’re about to be beaten to the chase on something. So I get up earlier. I spend a lot of time thinking about the future we will leave to our children. I want my kids to have the same standard of living and opportunities we had. That’s not guaranteed. So that’s a great motivator.

How do you get others onboard with your vision?
Hard data. And raw emotion. Google is a very data-driven company – and it should be. But ideas won’t become reality unless people really get behind them. There’s too much going on. Passion is infectious and I hope I have infected a lot of people.

What are the qualities you seek in people you want to partner with and work with?
I love working with people who can change my mind. Being fun goes a long way too. People with a sense of humour are an undervalued asset at work. They make long days short.

What five words would your staff use to describe you?
Force of Nature. There, you’ve got two words spare.

What’s the best thing about working in the industry?
Marketing has this incredible diversity to it. Some of the most creative and imaginative minds on the planet, through to some of the most fiercely analytical. Any industry that has people in suits working alongside people in t-shirts is pretty diverse. I love it.

What advice would you give a female graduate or a newbie contemplating in the media/advertising/marketing industry?
Your career is incredibly long. Think about managing a fifty year career, not just one, two or five year chunks. And if you have kids, when the wild years of raising young children inevitably pass, make sure you have given yourself enough interests and options, including in your career, that you still feel your full self.

What’s your ultimate career goal?
I think less about an ultimate role than impact. I want to look back and feel that – in some way or another – I contributed to the country that Australia becomes. Whether it’s helping small businesses embrace new opportunities, assisting the CSIRO commercialise Australian innovations, or getting more Aussie kids to study STEM. Though some days, I would settle for being able to successfully 3D print a dragon.

Who’s your industry hero?
Jack Manning-Bancroft (founder of the Australian Indigenous Mentoring Experience) has done incredible things. He’s unstoppable. I am continually inspired by what he has managed to achieve with AIME. If you don’t know it, go Google it. A true Australian hero.

Tell us something surprising we don’t know about you?
It’s not fashionable for a Googler to say, but I hate reading on screens. Give me paper any day.

 

Please login with linkedin to comment

Advertising Standards Bureau Dentsu Aegis

Latest News

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine