Hyundai’s latest campaign via INNOCEAN, wants Aussies to know that its range of electric cars are utterly unregrettable.
In the rush to buy an electric car, many Australians have discovered that their new EV doesn’t live up to expectations, as Australia now tops the world for EV owners considering a switch back.
That’s the thinking behind Hyundai’s ‘Unregrettable’ campaign, which has showcased the automotive brand’s electric range.
Created by INNOCEAN Australia and in collaboration with director Kyra Bartley from Cousin, the campaign launched with a hero film featuring EV owners crooning to their Hyundais to Nat King Cole’s classic ‘Unforgettable’, reimagined as ‘Unregrettable’.
“Buying an electric car is a purchase that you should feel good about, not remorseful. Our range of electric vehicles makes the decision to go electric easy, because they’re born from 35 years of EV innovation and have won countless global electric vehicle awards,” said Hyundai senior manager brand and produce marketing Hayley Phillips.
“Hyundai owners feel a special pride about their electric cars, with the help of Nat King Cole and Kyra Bartley we bottled that feeling in the form of a melody,” said Innocean group creative directors Benn Sutton and Neil Walshe.
The campaign kicked off during the footy finals and has rolling out across film, digital, OOH and social.
CREDITS
Client: Hyundai Australia
General Manager Marketing Communications: Dominique Allen
Senior Manager, Brand & Product Marketing: Hayley Phillips
Brand & Product Marketing Manager: Emily Melinz
Product Marketing Assistant Manager: Laurence Zarounas
Accessories Marketing Specialist: Nicole Lee
Creative Agency: INNOCEAN Australia
Chief Executive Officer: Jasmin Bedir
Chief Strategy Officer: Giorgia Butler
General Manager Advertising: Adam Hosfal
Group Creative Director: Benn Sutton
Group Creative Director: Neil Walshe
General Manager Media: Tom Cumberworth
Head of Production: Monique Pardavi
Copywriter: Josh Trapp
Art Director: Spencer O’Connor
Group Account Director: Catherine Cumming
Account Director: Roisin Watters Account Manager: Jasmine Hanley
Integrated Communications Planning Lead: Liz Penton
Integrated Communications Manager: Craig Dunne
Integrated Media Assistant: Ivan Chee
Senior Editor: Dave Azlezark
Senior Designer: Mark Gattellari
Director: Kyra Bartley
Production Company: Cousin
Partner / Executive Producer: Nick Simkins
Producer: Kate Menzies
Sound: Tonic
Edit: Arc
Retouching: Limehouse
Social: Somewhere Nowhere
Director: Finn Ashton
Executive Producer: Zac Warneford
