Presto subscribers feasted on The Walking Dead over the Easter long weekend, instantly making it the most watched television program across the on demand streaming service.
The Walking Dead joined the Presto TV and Presto Entertainment service on Friday, April 3 with almost 14% of all TV viewing attributed to watching episodes from the first three series across the four day weekend.
“The Walking Dead was by far and away the most streamed single show on Presto across the long weekend capturing almost 14% of all TV viewing on our service,” said Shaun James, director of Presto and Foxtel On Demand.
“We saw a massive uplift in subscribers joining Presto over the weekend and The Walking Dead was definitely the main course on their viewing menu with many watching multiple episodes across the first four days the series has been available.
“While The Walking Dead led the way, Presto subscribers drove overall viewing to record levels over the long weekend with TV titles such as Modern Family, Wentworth, Entourage and movies such as Bad Neighbours and a Million Ways to Die in the West also attracting strong viewing.”
Presto TV is the exclusive subscription video on demand (SVOD) home of full seasons of the worldwide phenomenon The Walking Dead.
The first three seasons of the critically-acclaimed drama were made available from Friday, April 3. The fourth season of The Walking Dead will join Presto TV and Presto Entertainment on Tuesday, April 14. The current fifth season which recently aired on Foxtel’s FX channel will become available later in the year.
The Walking Dead is an American zombie-drama based on the comic book series of the same name by Robert Kirkman, Tony Moore and Charlie Adlard. It has quickly become one of the most watched dramas on US Cable television and is known as much for its blood-spattered shuffling zombies, gore and violence as it is for its emotional, character-driven and dramatic story-telling.