If there’s one pitch where an ECD gets to throw all sense of the normal and the rational out the window, it has to be the perfume/fragrance category.
And a new campaign for Burberry’s new men’s fragrance ‘Hero’ is causing an online stir after it featured Star Wars actor Adam Driver, 37, morphing into a half-human, half-horse centaur.
Viewers of the ad, that dropped yesterday, were unsure if the fabled British brand was being serious or the whole thing was a piss-take.
The admittedly beautifully shot ad features a shirtless Diver – who became a Burberry ambassador earlier this month – and a horse running alongside each other on a secluded beach, before having a swim in the ocean and ultimately becoming one in a befuddling centaur climax.
The short film – soundtracked to FKA Twigs’s Two Weeks – was directed by Jonathan Glazer, while the still imagery was photographed by Mario Sorrenti.
Check out the work below:
https://www.youtube.com/watch?v=AoErx-fGiPw
As these things tend to do, the internet has erupted over the merits of the spot, with many viewers – primarily women – confused that they’d suddenly become sexually attracted to a horse-man!
“Adam Driver doing a cologne ad where he becomes a centaur is completely on brand for him,” one fan posted of the ad.
Another crudely added: “Is he the same size as the horse?”
“Pretending to be a horse so Adam Driver can ride me too,” penned another.
While another posted: “Nothing smells as good as a sweaty man-horse.”
Check out some of the social media take down below:
So in the new Burberry ad campaign it’s revealed that Adam Driver is a centaur, which looking back, I can’t believe I didn’t notice before pic.twitter.com/H9NKSBwY46
— HappyToast ★ (@IamHappyToast) July 27, 2021
Dear Burberry,
This isn’t what I meant when I said I want to ride Adam Driver. pic.twitter.com/K2nJtf5Wlq— Ani-Mia 🍥 (@AniMiaOfficial) July 27, 2021
Mr. Tumnus walked so Adam Driver could run pic.twitter.com/kDHMhV5d29
— Abby Barr (@1AbbyRoad) July 28, 2021
adam driver doing a cologne ad where he becomes a centaur is completely on brand for him pic.twitter.com/l7ASsiry98
— M🌙 back on main @/m_bee4 (@adambsolodriver) July 27, 2021
his stans: adam driver: pic.twitter.com/3ajQDCZnjE
— M🌙 back on main @/m_bee4 (@adambsolodriver) July 27, 2021
