Aussie teach startup humii, which combines cutting-edge technology with real human analysis of online shopping, has announced Mareile Osthus as its new Chief Strategy Officer among several key appointments.
Osthus brings over 15 years’ global retail industry experience to humii, having previously held senior positions with The Iconic, Alquemie Group, The Oroton Group, Zalando and Hugo Boss. In her role as Chief Category Management Officer at The Iconic, Osthus oversaw strategic operational decisions in regard to the assortment and overall customer experience, driving rapid growth for the business.
Bolstering humii’s senior team, including Founders Andy Evans and Lee Ritson, Osthus said of her appointment: “There are many layers to what constitutes good customer experience, and humii challenges the widely used market research metric Net Promoter Score (NPS), which is outdated and one dimensional.”
“I believe humii has the power to be the source of truth for performance of online retail businesses and I am excited to kickstart a revolutionary wave in how online retailers perceive and adapt shopping experiences across more than 200 data points to suit the ever-evolving needs and desires of consumers.”
Ritson commented: “The market interest in humii in our first six months has required us to introduce some important strategic hires for the business. Bringing an expert lens and a wealth of experience across the full retail space we are thrilled to have Mareile join the team. “With her global knowledge, customer-obsession and future thinking approach to solving the many challenges facing the industry, Mareile is extremely well positioned to lead the strategy and expansion of the company both in Australia and globally.”
humii is centred around the humii score, which is calculated by aggregating results from the analysis of real people across the full end-to-end online shopping experience which humii calls it’s ‘8 dimensions of online shopping’ – covering Search & Discovery, Pre-Purchase Support, Checkout & Payment, Dispatch & Delivery, Product & Packaging, Returns & Refunds, PostPurchase Support, and Loyalty & Retention.
Osthus added: “humii is centred on giving retail leaders the insights they need to make the big decisions, and my vision is to see it impact the way online retailers behave world-wide by normalising the humii score as the measure of their performance against competitors across a wide range of metrics. We deliver full transparency on business operations across more than 200 data points. I’m excited because the opportunities for humii are infinite.”
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