Hulsbosch Brands Play For Purpose Fund Raiser

Hulsbosch Brands Play For Purpose Fund Raiser
SHARE
THIS



Tabcorp Charitable Games has partnered with leading brand and creative agency Hulsbosch to deliver Play For Purpose, aiming to be one of the largest funders of good causes in Australia.

With almost 100 participating charities and sports foundations Play For Purpose is an online national lottery that is one of the most efficient fundraising platforms for not-for-profits in Australia.

The brand was developed to bring about positive change for both charities and their supporters guaranteeing 60 per cent of every dollar raised is delivered directly to the cause. With $1 million in prizes and a 1 in 19 chance of winning a prize, Play For Purpose is the ultimate win-win charity lottery.

Jaid Hulsbosch, Director at Hulsbosch said, “The agency conceived and developed the brand and visual identity to facilitate a seismic ‘game-change’ for the category, maximise the potential of gaming incentives and attract a broader consumer appeal in Australia.”

Strategically, the brand platform leverages two key concepts of ‘choice’ and ‘purpose’ giving consumers the opportunity to support a cause with $15 from every $25 ticket going directly to the charity of their choice as well as entering the draw to win $1 million in prizes.

Hulsbosch continued, “Play for Purpose also supports smaller charities that often cannot afford to offer such large and exciting prizes. A charitable cause includes all not-for-profit organisations such as charities, and also local community and sporting clubs and it is free for them to participate.

There are almost 100 participating charities across Australia including the Children’s Hospital Foundation, RSPCA, Cancer Council, Redkite, Guide Dogs, Heart Foundation, Orange Sky Laundry and Asthma Australia.

John Corry, General Manager, Charitable Games, Tabcorp said, “Ultimately our main goal is to increase funds to good causes across Australia.  Hulsbosch are the ultimate partner, they took the time to understand the sector and all the stakeholders before developing a brand identity that we can all be very proud of.

With the help of partners such as Hulsbosch we are providing better outcomes for our charity and sporting partners.  The Hulsbosch solution is a spirited visual identity that defines the win-win nature of the format that rewards both the consumer and charity. This is not the first time we have drawn on the very best creative thinking from the team at Hulsbosch.”

Please login with linkedin to comment

Hulsbosch

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]