HuffPost has appointed Carly Williams as senior editor and Alicia Vrajlal as editor of HuffPost Australia.
As senior editor, Williams (featured image, left) will be responsible for leading the editorial operations of HuffPost Australia and overseeing the local team.
Whilst reporting to HuffPost’s global managing editor, James Martin, in London, Williams and Vrajlal will be embedded in Verizon Media’s Sydney newsroom.
With more than 10 years experience as a journalist, Williams has worked at some of Australia’s biggest news organisations including Pacific Magazines, Australian Associated Press, Southern Cross Austereo and Yahoo Lifestyle.
Most recently, Williams held the role of editorial lead at Verizon Media’s award-winning branded content arm RYOT Studio, where she produced editorial content and campaigns for commercial partners including Amex, Flight Centre, 20th Century Fox and Kim Crawford Wine for distribution across Verizon’s house of brands.
Vrajlal (featured image, left) also joins HuffPost Australia from within the Verizon Media family, moving over from her role as entertainment editor at Yahoo Lifestyle.
Prior to Yahoo, she worked at the Daily Mail Australia as senior showbusiness reporter and contributing writer for MailOnline India.
Vrajlal is the founder of diversity blog, Draw Your Box, encouraging people to be their own person in all facets of life.
HuffPost takes a people-first approach in all its reporting, covering real stories about real life.
The Australia edition will focus on identity, sustainability and LIFE, including the topics of diversity and gender, climate change and green living, as well as wellness and mental health.
Lifestyle and entertainment remain important areas, but covered through the lens of identity and diversity.
HuffPost global executive editor, Louise Roug said: “We’re thrilled to have Carly onboard as senior editor of HuffPost Australia.
“Her background and experience within both the editorial and commercial side of the business made her a great fit for a people-first brand like HuffPost.
“She has a great story to tell, and through her professional life she’s proved to be someone who can connect with audiences and brands in a real and impactful way.”
Williams commented: “I am excited to be a part of a progressive news platform like HuffPost.
“I look forward to recording and sharing the compelling stories of diverse and often unheard Australians as well as bringing a local lens to global issues.”
In addition to Williams and Vrajlal, Josie Harvey has recently joined the team from Storyful, and will be focusing on US trending news, bringing the total number of HuffPost staff in Australia to four.
HuffPost is a Verizon Media owned and operated entity. Combined with HuffPost’s 14 editions around the world, HuffPost Australia is supported locally by Verizon Media’s extensive production, audience, data and commercial teams, along with RYOT and newly built in-house studio.
HuffPost is focused on building a unified newsroom across its international editions.
HuffPost has the largest reach of any online-only news brand, with more than 60 per cent of the audience now coming from outside the United States.
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]