HuffPost has appointed Carly Williams as senior editor and Alicia Vrajlal as editor of HuffPost Australia.
As senior editor, Williams (featured image, left) will be responsible for leading the editorial operations of HuffPost Australia and overseeing the local team.
Whilst reporting to HuffPost’s global managing editor, James Martin, in London, Williams and Vrajlal will be embedded in Verizon Media’s Sydney newsroom.
With more than 10 years experience as a journalist, Williams has worked at some of Australia’s biggest news organisations including Pacific Magazines, Australian Associated Press, Southern Cross Austereo and Yahoo Lifestyle.
Most recently, Williams held the role of editorial lead at Verizon Media’s award-winning branded content arm RYOT Studio, where she produced editorial content and campaigns for commercial partners including Amex, Flight Centre, 20th Century Fox and Kim Crawford Wine for distribution across Verizon’s house of brands.
Vrajlal (featured image, left) also joins HuffPost Australia from within the Verizon Media family, moving over from her role as entertainment editor at Yahoo Lifestyle.
Prior to Yahoo, she worked at the Daily Mail Australia as senior showbusiness reporter and contributing writer for MailOnline India.
Vrajlal is the founder of diversity blog, Draw Your Box, encouraging people to be their own person in all facets of life.
HuffPost takes a people-first approach in all its reporting, covering real stories about real life.
The Australia edition will focus on identity, sustainability and LIFE, including the topics of diversity and gender, climate change and green living, as well as wellness and mental health.
Lifestyle and entertainment remain important areas, but covered through the lens of identity and diversity.
HuffPost global executive editor, Louise Roug said: “We’re thrilled to have Carly onboard as senior editor of HuffPost Australia.
“Her background and experience within both the editorial and commercial side of the business made her a great fit for a people-first brand like HuffPost.
“She has a great story to tell, and through her professional life she’s proved to be someone who can connect with audiences and brands in a real and impactful way.”
Williams commented: “I am excited to be a part of a progressive news platform like HuffPost.
“I look forward to recording and sharing the compelling stories of diverse and often unheard Australians as well as bringing a local lens to global issues.”
In addition to Williams and Vrajlal, Josie Harvey has recently joined the team from Storyful, and will be focusing on US trending news, bringing the total number of HuffPost staff in Australia to four.
HuffPost is a Verizon Media owned and operated entity. Combined with HuffPost’s 14 editions around the world, HuffPost Australia is supported locally by Verizon Media’s extensive production, audience, data and commercial teams, along with RYOT and newly built in-house studio.
HuffPost is focused on building a unified newsroom across its international editions.
HuffPost has the largest reach of any online-only news brand, with more than 60 per cent of the audience now coming from outside the United States.