UNSW Sydney has awarded its media account to Howatson+Company.
The agency was appointed following a competitive tender process to service UNSW’s domestic and international recruitment.
Sofia Lloyd-Jones, UNSW’s chief marketing officer, said of the appointment: “Howatson+Company demonstrated their deep understanding of the sector, an intelligent, data led operating model treating media as a component of an integrated growth strategy, and a perfect cultural fit to the university. We’re excited to appoint them as our media agency.”
Agency CEO Chris Howatson added: “UNSW is a top four Australian, and top 50 global university, and it’s right here on our doorstep. The opportunity to be part of such an accomplished team was a huge motivator from the moment we received the brief. Sofia has a brilliant vision for future student recruitment, and views the turbulence of the last two years as an opportunity to advance the university’s strengths.”
Adds head of media at Howatson+Company, Sasha Smith: “We’re absolutely thrilled to be working with UNSW, an exceptional, value aligned partner for our team. We deeply admire their mission and vision, and are confident that together we can accelerate their future ambitions.
The appointment is effective immediately.
