Chris Howatson has announced today a rebranding of his company to Howatson+Company. It follows the sudden departure of co-founder Ant White last month who has taken time out to spend more time with family.
The agency was founded in February after Howatson and White quit their posts at CHE Proximity.
Chris Howatson commented: “We look forward to continuing our client partnerships and delivering our model of creativity that supports all four Ps of marketing. We will continue our philosophies of overinvesting in senior talent, deeply partnering with our clients and shifting behaviour across the entire customer journey.”
L-R: Gavin Chimes, Renee Hyde and Chris Howatson
Howatson+Company will continue to operate one model, multiple locations, with offices in Sydney and Melbourne.
The agency remains 100 per cent independent with Chris Howatson the sole owner and director.
The agency will continue operations as normal, servicing its current clients, which include flagship brands such as Belong, Allianz, and Maurice Blackburn.
Similarly, the agency’s senior leadership team remains unchanged under the leadership of managing director, Renee Hyde and executive creative director Gavin Chimes.
The agency also reinforced its commitment to inclusion, with a focus on gender diversity. The management team is 62 per cent female and the agency offers an industry leading return to work program where parents are offered full time pay for a part time week for the first 12 months after parental leave.
Additionally the agency is certified 100 per cent carbon neutral, having offset not only the footprint of the office, but the work related activities of its people.
Howatson added: “This is a key difference at Howatson+Company. We seek out the best multi- disciplinary people who are motivated to act not just advise. Our practice leaders, especially in technology and media, are people who would be managing directors in agencies of single specialism”.
“Our expertise permits us to go beyond the scope of communications in client businesses, providing the most agnostic perspective available on how to best seek growth.
“We’re inspired by each other’s talent and what’s possible when our specialisms meet at points of intersection. This is where creativity is most prolific and where we create the greatest commercial advantage for our clients.
“We have always practiced creativity as a philosophy not a person or department. And this why,” Howatson said.
