There has been plenty made of the potential for artificial intelligence (AI) to transform businesses. But where do you even start?
The number one rule for getting started with AI is to keep it simple, said analytics software firm SAS’ COO Oliver Schabenberger at an event in Sydney last week.
“Do not boil the ocean,” he said. “If your organisation is not a digital native start small, identify one to three projects in a core competency of the business.”
Next, think about what your business does.
“The project should be industry-specific,” Schabenberger continued.
“Someone else will do a much better job at building these non-industry-specific solutions than you could ever do it yourself in house.”
Industry-specific solutions will be more likely to deliver a ROI, he explained, which in turn means they will be more likely to be signed off for funding.
And although the prospect of introducing AI to a business for the first time might be an intimidating one, it is important to keep the team small for the pilot.
This will make communication more effective and again help to convince the rest of the business that the project can deliver a ROI.
Making it mainstream
As well as getting first-timers started, Schabenberger also highlighted the ways in which businesses can start to get true value from AI and automation.
There is currently a gap between the potential of AI and its realised value.
“We have to solve how to integrate,” Schabenberger said. “How to integrate this [data-driven automation] into business processes and operations.”
“How to take AI from a science project to creating value for the organisation.”
Central to this is the idea of ‘democratising’ AI and giving everyone within an organisation access to the powerful insights available, described by Schabenberger as “analytics for everyone, everywhere”.
But this is not possible in the current environment.
“We have a communication gap,” he said. “A communication barrier between the data scientists and the business.
“There’s real difficulty taking analytics from the science project to operational excellence.”
Overcoming this requires “access to resources”, he explained.
“The resource here is data, the engine is analytics.
“That’s how we create value.
“The value of data without analytics is not realised.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]