Host/Havas Encourages Aussies To Share Their Wild Side In New Campaign For Chatime

Host/Havas Encourages Aussies To Share Their Wild Side In New Campaign For Chatime

Fresh tea retail group Chatime has launched a bold brand campaign encouraging drinkers to follow their lead and express their ‘wild tastes’ via Host/Havas.

The ‘Chatime #historycha_llenge’ puts Australian consumers on the spot, inviting them to show the one thing they normally go to great lengths to hide: their internet search history.

The campaign aims to provoke debate and discussion as Chatime seeks to find out how crazy Aussies’ tastes really are.

To take the challenge, consumers are asked to screengrab their browser history on their phone, and upload it to Instagram Stories, hashtagging #HistoryCha_llenge.

The weirdest and wildest entries from those brave enough to volunteer will be rewarded with a year’s worth of free Chatime products.

The campaign forms part of the brand’s strategy to serve up moments of ‘crazy fun in a serious world’, challenging the mundane with its unique range of products.

Launched with a hero social film, the campaign will be supported by social media, in-store activity and PR.

SEM activity will also drive awareness of the campaign, with Chatime hijacking hundreds of wild search terms, provoking consumers and asking them if they would consider sharing their search history to win a year’s worth of free Chatime.

Chatime Australia group general manager Carlos Antonius said: “It’s a bold challenge. In fact, a recent study conducted by Capital One and Google found that Millennials would rather share their salary information than their internet search history, which makes you wonder what they’re hiding.

“And that’s the idea behind the Chatime #HistoryCha_llenge – to bring the hilariously crazy, fun, and downright bizarre out from behind closed doors and into the spotlight – just like we do with our products every day!

“Plus, we found out someone in the office searched for the nearest tickling competition, so that was good too.”

Host/Havas executive creative director Jon Austin said: “The Chatime #HistoryCha_llenge gives people a chance to truly show their completely unfiltered, unique sides – if they’re brave enough.”

CREDITS

Creative and social: Host/Havas

PR: Red Agency

Media: Havas Media

 




Please login with linkedin to comment

#HistoryCha_llenge Chatime Host/Havas

Latest News

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two
  • Campaigns

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two

NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of New Hires & Promotions At DDB
  • Advertising

Slew Of New Hires & Promotions At DDB

DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]