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Reading: Horny SXSW Visitors Duped In Tinder Marketing Stunt
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B&T > Horny SXSW Visitors Duped In Tinder Marketing Stunt
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Horny SXSW Visitors Duped In Tinder Marketing Stunt

Staff Writers
Published on: 18th March 2015 at 11:44 AM
Staff Writers
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visitors to the South by Southwest (SXSW) convention currently going on in the US have been tricked into a marketing stunt for the new film Ex-Machina after liking a Tinder user named “Ava”.

tinder[1]

The fictitious Ava popped up on the hook-up app during the famed ad and music festival, a pretty little doe-eyed 25-year-old. Tinder users were asked “what makes you human?” before referring them on to her Instagram account.

Once there it turned out to be nothing more than a short promo for the new sci-fi flim. However, it wasn’t a total con though, as Ava’s photo is actually of Alicia Vikander, the Swedish actress who stars in the film.

Despite being duped out of lifetime love by the Nordic stunner, by all accounts the film’s a cracker and is already receiving rave reviews. Ahh, love in the digital age, even more difficult than ever.

 

 

 

 

 

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TAGGED: Advertising Standards Bureau, Casella Brands, crop circle, Gameshow
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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