Leo Burnett Melbourne has created an outdoor movie event that could pop up anywhere, courtesy of the Honda Jazz.
The screen, projector, generator, lights, even the beanbags and the candy bar will emerge from a team of Honda Jazz vehicles, in front of the captive audience. Unlike an average drive-in, the Magic Mobile Drive-In could pop up anywhere.
Andrew Woodhead, creative director of Leo Burnett Melbourne said: “The Mobile Drive-In is an experiential event and a product demonstration in one.”
General manager of communications & customer for Honda Australia, Jason Miller said: “This Honda Jazz activation sits perfectly within our brand platform of clever thinking. The Magic Mobile Drive-In is as much about engaging and entertaining our audience as it is about selling cars persé. It’s important we connect with the next generation of buyers to ensure we shift current perceptions.”
The Honda Jazz Magic Mobile Drive-In activation will begin in November and runs off the back of the national launch of the Jazz. It will be supported by television, direct, online, mobile and social.
General Manager Communications & Customer: Jason Miller
Brand Communications Manager: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Brand Communications Specialist: Megan McDermott
Agency: Leo Burnett Melbourne
ECD: Jason Williams
CD: Andrew Woodhead
Head of Copy: Sarah McGregor
Senior Art Directors: Rob McDowell & Justin Nagorcka
Digital Art Director: Tim Shelley
Senior Digital Designer: Christine Calo
Senior Agency Producer: Cinnamon Darvall
Freelance Producer: Anne Combe
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Account Manager: Jacquelyn Whelan
Production Company: Exit Films
Director: Stephen Caroll
Producer: Tobias Webster
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.