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Reading: Out Of Home Giants Set To Battle It Out For $500M City Of Sydney Tender
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B&T > Advertising > Out Of Home Giants Set To Battle It Out For $500M City Of Sydney Tender
Advertising

Out Of Home Giants Set To Battle It Out For $500M City Of Sydney Tender

Staff Writers
Published on: 30th May 2016 at 11:55 AM
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Outdoor ad companies are lining up and getting prepped to fight for the mammoth $500 million street furniture contract for City of Sydney.

In what’s considered the sector’s biggest advertising deal ever, it’s one all agencies will want to snag, with French-based group JCDecaux currently holding the 20-year contract.

Facing fierce competition from other outdoor players APN News & Media’s Adshel, APN Outdoor and oOh! Media, the tender poses a bit of a threat for JCDecaux given the City of Sydney contract is its biggest revenue driver.

The contract is also used by the French folk as a drawcard for selling its other sites of Melbourne and Brisbane.

The contract is apparently set to expire early 2018, however given the amount of planning required, a pitch is expected to kick off this year. Industry sources quoted in The Australian place the contract at around $30 to $35 million per year, with a signing for 10-15 years.

JCDecaux has three separate contracts signed with the City of Sydney, the South Sydney and Inner West (formerly Leichhardt) councils.

“As a result of changes in government boundaries over the 20-year contract term, the city has three separate contracts with JCDecaux signed by the City of Sydney, South Sydney council and Leichhardt council,” a City of Sydney spokesman told The Oz.

The advertising assets will stay under the ownership umbrella of JCDecaux once the contract ends, leaving it up to an alternative provider to install new infrastructure.

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TAGGED: Advertising Standards Bureau, Central Station, Cuts, Hospitality, Nielsen's Homescan shopper panel, outdoor, Tissot
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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