Avocados From Mexico has launched a custom AI chatbot dedicated solely to avocado advice that landed in line with North America’s National Avocado Day on July 31.
The Mexican avocado growing business built a custom AI-powered “answer engine” to field your most pressing avocado questions.
Is it a fruit or a vegetable? how do you keep guac from going brown? can you actually make soap out of it? using nothing but the brand’s own content library.
No open web, no outside opinions, no rogue Reddit threads insisting you should store your avocados in rice. It’s built strictly around brand-sanctioned avocado wisdom, straight from the source.
Developed with AI company 270B and launched to coincide with National Avocado Day on July 31, the agency has dubbed the new AI tool as ” the first conversational AI platform in the produce industry”.
View this post on Instagram
The tool sits on the brand’s website, where it’s positioned as “the smartest way to learn about avocados,” described as bringing together “everything we know about avocados in one deliciously smart assistant”. Avocados From Mexico does note that the information provided isn’t professional or medical advice.
According to the brand, the launch has followed a record season for Mexican avocado imports and reflects a broader strategy to adapt to changing search habits, while gathering consumer insights to inform future content and marketing.
