Swedish Youth fashion brand H&M has unveiled its 2017 Christmas campaign – a three-minute-and-thirty-second blockbuster – starring US rap artists Nicki Minaj and actor-activist Jesse Williams.
The ad called ‘A Magical Holiday’ is the work of Swedish agency Forsman & Bodenfors and also stars actor John Turturro as an evil Santa who steals presents! The campaign was directed by Johan Renck who is famous for his music video clips for the likes of Madonna, Kylie Minogue and Robbie Williams. Check out the spot below:
Commenting on the campaign, H&M’s creative director, Pernilla Wohlfahrt, said: “It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.”