Admittedly, B&T probably doesn’t run enough campaigns from Thailand and, arguably we should, because they’re often terrific.
Take some new work via Saatchi & Saatchi Bangkok for Thai home renovation chain SCG called “Window with the view”.
At first, you’d be forgiven for thinking you watching a slightly argumentative Japanese family with stunning views of Mt Fuji.
But as you’ll see in the witty work, nothing could be further from the truth.
We won’t spoil the plot on the clever ad, suffice to say it’s a wonderful blend of family, home and humour. Check it out below:
Commenting on the spot, a spokesperson for Saatchi & Saatchi Bangkok said: “Many people overlook the importance of a ‘home’, where it actually is the true source of happiness for us all.
“COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there’s no better chance for people to realise the importance of a home than this. This online movie depicts the simple symbol that all of us keep looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign.”
